"Marketing" Our Libraries - Resource Links 
What's New - Check out these sites and information  first

My own comments:
Remember - Marketing Your Library is a job and function that should include training and support
for ALL STAFF of your Library.  No one  should come into or phone, or visit online  - a Library and 
NOT expect to obtain Friendly help or service from any library employee they encounter. 
Marketing the VALUE of any LIBRARY is a responsibility that should NOT be fufilled by "employee job titles or job descriptions" - but  should be a Responsibilty of ALL who have a stake in the survival of the Library facilities and the services & collections it offers its Community of  users.

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First things First  - what's new - what's happening - 
sites you should check out first!

***2004 Book*** to have on your Staff's personal Marketing Reference Shelf
Library Marketing That Works!
by Suzanne Walters
 Paperback: 257 pages
 Publisher: Neal-Schuman Publishers; Bk&CD-Rom edition (April 2004)
 ISBN: 1555704735
Excerpt quoted from Amazon.com
Product Description:
Walters provides step-by-step guidance for each and every phase of a comprehensive marketing program:
determining the mission, conducting a SWOT analysis,
doing market research, holding focus groups, planning campaigns,
developing strategic marketing plans, and evaluating marketing efforts.
Part II explores new techniques librarians can use including relationship marketing,
marketing using listservs and Web sites,
developing and using a wide variety of contact databases,
and building relationships with stakeholders and donors.
The how-to guidance, success stories,
and an accompanying CD-ROM with all the forms and other
tools included in the book make this a complete marketing
action plan for libraries.  **Book is  available to Purchase online at Amazon.com

Suzanne Walters currently conducts Marketing Workshops for Libraries in Colorado
Excerpts quoted from BCR.org website
Library Marketing Basics
Description
This full day workshop will introduce the basic concepts of relationship marketing, which emphasizes the relationship between a library and its stakeholders as well as marketing and technology. We will examine partnerships, leveraging, customer service, donor marketing and voter marketing. We will touch on Web sites and database marketing in this session.
and
Developing and Enhancing Marketing Plans for Your Library
Description
This workshop builds on the concepts introduced in the class, "Library Marketing Basics," to demonstrate how to conduct a successful marketing campaign in your library. Participants will learn to identify customers in general and in specific terms through segmentation, identifying their decision making processes and applying market research. We will learn of the six Ps — Product, Place, Price and Promotion, Positioning and Politics. Finally, we will learn about the role of advertising, promotion and public relations. We will go step-by-step through the process to develop a marketing plan.

See further information and contact info for Suzanne at: http://www.bcr.org - (look under training)

Library Communication Strategies
Excerpt quoted from website Librarycomm.com
Looking for a workshop?
LCS will tailor workshops to fit the time, special needs and interests of all types of libraries. 
Exercises and/or role-play are part of all workshops.

Example:
Marketing As A Team Sport (3 hours)

Can everyone on your staff deliver the library's key message? This workshop focuses on what everyone on your staff needs to know about marketing, how it relates to good customer service and their role. Participants will learn basic marketing principles, how to promote good two-way communication between the library and its key audiences, how to develop and deliver an effective message, how to harness the power of word-of-mouth marketing and build the library's "sales force." Exercises aim to build staff's comfort level and skill in speaking for libraries and identify tools needed to support them.
http://www.librarycomm.com/workshops.html

**I am not affiliated with either Amazon.com or BCR.org or Library Communication Strategies  - information provided as informational only

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Stay Current - Subscribe to the print publication Marketing Library Services
http://www.infotoday.com/mls/default.shtml

Vol. 19 No. 3 — May/June 2005  online article
 Customer-Based Marketing | Place: the Fourth 'P' of Marketing
By Christie Koontz
http://www.infotoday.com/MLS/may05/Koontz.shtml

Vol. 19 No. 1 — Jan/Feb 2005 online article 
Customer-Based Marketing | Retail Interior Layout for Libraries
by Christie Koontz
http://www.infotoday.com/MLS/jan05/koontz.shtml

Marketing Treasures - newsletter for Librarians by Chris Olson & Associates
Marketing Ideas for Information professionals
http://www.chrisolson.com/marketingtreasures/
See also
Marketing Treasures Resources - web links
http://www.chrisolson.com/marketingtreasures/mtresources.html

Library Connect from Elsevier
Excerpt quoted from website:
"Elsevier's Library Connect program offers marketing resources ...
The Library Connect
http://www.elsevier.com/inca/publications/store/6/7/2/9/1/5  
initiative includes events and seminars, as well as a newsletter and practical
assistance pamphlets. The program offers information and advocacy, to
support librarians in this time of great change in the library 
environment.

Academic and Research Library Campaign
Excerpt quoted from website
As part of @ your library, the Campaign for America's Libraries, ACRL and ALA have partnered to create a new, national marketing effort to heighten awareness and support of academic and research libraries. Included here is information about the campaign; a toolkit that includes creative strategies, practical ideas, case studies and profiles, customizable press materials, resource lists, and more; additional marketing resources; and downloadable graphics
http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/marketingyour.htm

Online Marketing @ your Library Campaign Trainer Listing
Is your academic or research library interested in learning more about utilizing @your library, the Campaign for America’s Libraries? This web site provides a listing of trainers who are willing to work with your institution to prepare a marketing plan that meets your specific libraries’ needs. Trainers have completed an ACRL @ your library training course, and have self-nominated themselves.
http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/trainerlist.htm

Visit WebJunction Marketing  Section
WebJunction is an online community where library staff meet to share ideas, solve problems, take online courses - and have fun.
Excerpt quoted from website
Marketing
Tips for conducting outreach campaigns, including writing press releases 
and public service announcements, that help to promote your library's activities.
http://webjunction.org/do/Navigation?category=393

OhioLINK Marketing Toolkit  (**some links may require login and passwords by OhioLINK members)
http://www.ohiolink.edu/ostaff/marketing/gallery/

University of Kentucky - Marketing Your Library
excerpt quoted from website
Marketing Your Library provides a clearinghouse of resources and ideas for sharing materials, skills and strategies to promote your library
http://www.uky.edu/Libraries/Marketing/Welcome.htm

New Jersey State Library - Marketing resources links for Librarians 
http://www.njlibraries.org/Resources/index.htm
Super Librarian campaign 

© 2003 New Jersey State Library | graphics permission and usage

North Suburban Library System
Excerpt quoted from website
Keeping It Simple: Marketing @ your library™ was an interactive series for all library personnel within NSLS led by Library Marketing Consultant Alexis H. Sarkisian.
Use the handouts from this series to help develop a marketing plan for your library. 
http://www.nsls.info/marketing/keepingsimple.html

How to Market @ your Library™ Creating Your Five-Year Campaign

3M’s live Webcast "How to Market @ your library™, Creating Your Five-Year Campaign," introduced library professionals around the world to the @ your library™ campaign, a five-year public awareness program by the American Library Association. 
http://cms.3m.com/cms/US/en/2-115/czlRFFW/view.jhtml

Microsoft WORD document
Putting Your Library on the Map – Marketing Tools for Outreach / In Reach
A Select Bibliography & Web Sites
Prepared by: Deborah Formosa &  Marjorie J. Fusco
http://www.dowling.edu/library/papers/marje/BibMarketcon.doc

Market Your Library - Gale's  FREE resources
Excerpt quoted from website
Help promote your library with these free resources. We've also provided guidelines to help you maximize your direct marketing budget and simple-to-use templates — just click and print.
Academic Libraries | Hospital Libraries | Law Libraries | Library Support Materials | Military Libraries
Public & School Libraries
http://www.galegroup.com/free_resources/marketing/

Find out What 's Going on in the Library Community at large -
Read current contents of Library and/or Education/Technology journals stay update with what's going on in Today's Library World
http://www.librarysupportstaff.com/libjourn.html

Find the online links to Library News sites and Library / Librarian Blogs
http://www.librarysupportstaff.com/libnews.html
http://www.librarysupportstaff.com/4blogs.html

Also check out New Briefs at InfoToday and all their online publications, links and info on Conferences, etc. News and Headlines
http://www.infotoday.com/
Related: 
What's being Observed or Celebrated - this month, this week - in the US and the World
http://www.libraysupportstaff.com/4observing.html

KEEPING IT SIMPLE: HAVING FUN MARKETING
@ YOUR LIBRARY!
PDF Document
http://www.nsls.info/marketing/session1.pdf

Create Your Own @ your library Ads
Excerpts quoted from ALA pages:
To help you get started with your own advertising campaign, 
we're making available downloadable graphical elements from the ACRL ads. 
The graphics are available as ZIP files in EPS and JPG format.
http://www.ala.org
Campaign for America’s Libraries
Calendar of Events
April
National Library Week - April 10-16, 2005
One Nation, Many Voices @ your library® - April 11
National Library Workers' Day - April 12
Put it in Writing @ your library® workshops - April 12

Related: see my page with what's being observed today, this month, in history
**Not necessarily - Library related
http://librarysupportstaff.com/4observing.html

How to Market @ your Library™ Creating Your Five-Year Campaign
Excerpt quoted from website:
3M’s live Webcast "How to Market @ your library™, Creating Your Five-Year Campaign," introduced library professionals around the world to the @ your library™ campaign, a five-year public awareness program by the American Library Association. 
http://cms.3m.com/cms/US/en/2-115/czlRFFW/view.jhtml
 

Visit WebJunction Marketing  Section
WebJunction is an online community where library staff meet 
to share ideas, solve problems, take online courses - and have fun.
Excerpt quoted from website
Marketing
Tips for conducting outreach campaigns, including writing press releases 
and public service announcements, that help to promote your library's activities.
http://webjunction.org/do/Navigation?category=393

 Customer-Based Marketing
The 3rd Annual IFLA/3M International Marketing Award: Best Practices
by Christie Koontz
Marketing Library Services  Vol. 18 No. 5 — Sep/Oct 2004
http://www.infotoday.com/mls/sep04/koontz.shtml

Excerpt quoted from ACLR website:
Best Practices in Marketing Academic and Research Libraries @your library® Award
Through funds provided by the ACRL Friends Fund Committee, an award will be made to the academic/research library that demonstrates a best practices marketing program through documentation that addresses the criteria for judging described below. The marketing program being submitted must have been in place for at least one year.
Award.
There will be one first place prize of $2,000 and one second place prize of $1,000. 
The awards will be presented at the ACRL National Conference in Minneapolis, April 7-10, 2005
http://www.ala.org/ala/acrl/acrlawards/bpaward.htm

The 2nd Annual IFLA/3M International Marketing Award Winners Named
by Christie Koontz
Marketing Library Sevices v. 17 (5) Sept/Oct 2003
article excerpt quote:
To recognize libraries around the world that develop and implement effective marketing programs, the Management & Marketing (M&M) Section of the International Federation of Library Associations and Institutions (IFLA) joined with 3M Library Systems last year to create the IFLA/3M International Marketing Award.
Read entire article:
http://www.infotoday.com/mls/sep03/koontz.shtml
or
http://www.infotoday.com/mls/ifla.shtml

Read what this Library "WINNER" did right!
Library of the Year: Las Vegas–Clark County Library District, Las Vegas, Nevada 
by John N. Berry III -- 6/15/2003
Features > Library of the Year 2003
Library Journal Online
http://tinyurl.com/hmmk

See the latest Marketing effort of the Alberta (Canadian) Library Association:
Hot Picks @ Your Library
a 2004 Calendar
Excerpt quoted from website:
Hot Picks @ your library Calendar illustrates with humour the versatile interests
of women and men from Alberta’s library community. 
How about a belly dancer, a biker, a sculptor, a climber…
along with some readers and some darn good reads? 
Find out more at:
http://www.laa.ab.ca/
 

**Please note** One of my favorite online learning sites:

Virtual University  now has some General " Marketing" courses available - 
See if there are any available in the upcoming semesters.
Visit the VU website for current offerings.

Quoted from VU website:
 Emerging Role of E-Commerce
"The course is designed to provide both a general understanding of Electronic Commerce for entrepreneurs and a foundation for students who wish to develop competencies in the burgeoning field of Electronic Commerce"

Basic Principles of Sales and Marketing
"Weekly lesson topics will include Introduction to Sales & Marketing Concepts, Understanding Buying Behaviors, Promotion: The Key to Success, Market Research, and Market Segmentation."

 How to Develop A Marketing Plan
"For newcomers to the field of marketing, this course will serve as a practical guide to the basics of developing a plan. It will reveal what you must know to develop a strategy, focus on key elements, analyze and research the market, understand the Profit and Loss statement, forecast trends, and how to market a product or service successfully."

These are "General" Marketing classes - NOT Library oriented. 
But you can learn valuable skills and information for your own marketing campaigns.
Virtual U - has a registration fee of only $20 per semester & you are able to sign up for 3 classes.
All  are conducted online. Courses are usually 5-6 weeks in duration.
Find out all you need to know  & see the full current calendar of courses available
at: http://vu.org
*note "popular" courses are usually repeated - sign up for email newsletter. 

Links to General "MARKETING" Ideas & resources on the Internet - not Library specific

Related: More Online Learning:
Excerpt quoted from website
Measuring Library Service Quality 
This course is offered three times in 2005:
    * February 7-March 18, 2005
    * April 25-June 3
    * October 11-November 18, 2005
http://www.arl.org/training/quality.html
Course Description
This course covers the background and theory of measuring service quality, methods to assess and improve service, and the impact of measuring service quality on overall library value to constituencies. A case-study approach to problem solving provides the content and context for developing and understanding measurement techniques.
This Online Lyceum course incorporates elements of both synchronous (real-time) and asynchronous interaction with course facilitators and a global peer network of up to 30 learners via a course bulletin board, chat rooms, and regular e-mail. 
Please note: All online workshops are capped at 30 participants.
Cost
$500 ARL members/LibQUAL+™ participants
$575 for nonmembers
Find out more

LibQUAL
Excerpt quoted from website
LibQUAL+TM: Defining and Promoting Library Service Quality
What Is LibQUAL+TM?
LibQUAL+(TM) is a suite of services that libraries use to solicit, track, understand, and act upon users' opinions of service quality. These services are offered to the library community by the Association of Research Libraries (ARL). The program's centerpiece is a rigorously tested Web-based survey bundled with training that helps libraries assess and improve library services, change organizational culture, and market the library. 
http://www.libqual.org/About/Information/index.cfm

Marketing the Library
Excerpt quoted from website:
Web-based training for public libraries. 
Six self-paced library marketing training modules. 
Links to marketing resources, examples, quizzes and exercises.
Ohio Library Council
http://www.olc.org/marketing/

See my other Free or Inexpensive Online Learning Links, and Staff Training Links

Marketing Your Library
Excerpt quoted from University of Kentucky website:
Don't reinvent the wheel!
Creating your own marketing materials can be very time consuming.
Now here is one site for sharing ideas, examples, resources and skills.
Marketing Your Library provides a clearinghouse of resources and ideas for sharing materials, 
skills and strategies to promote your library.
It is intended to grow as more ideas and resources are added. 
http://www.uky.edu/Libraries/Marketing/Welcome.htm

Read these online articles:
Electronic Journal of Academic and Special Librarianship
v.5 no.2-3 (Fall 2004)
The Importance of Marketing and Total Quality Management in Libraries 
http://southernlibrarianship.icaap.org/content/v05n02/kumbar_r01.htm

University of Illinois
Library and Information Services Marketing
September 2003 - Compiled and annotated by Marianne Steadley with assistance from Chuck Gray
In This Issue: Marketing: The Power of Ten
http://www.lis.uiuc.edu/clips/2003_09.html
Examples
TEN Reasons for Marketing Library and Information Services
http://www.lis.uiuc.edu/clips/2003_09.html#02
TEN Marketing Ideas and Tips from Academic, School, and Public Libraries
http://www.lis.uiuc.edu/clips/2003_09.html#05

Valuing Library Services by Roslyn Donald
http://www.insitepro.com/donald2.htm

Visit this site
A Librarian At Every Table Librarians & Community Initiatives
Excerpt quoted from website:
There are many demands on librarians today to integrate new technologies in service of a digital future.
Sometimes we feel that these demands pull us from the traditional values that inform our daily work.
This website is a resource to demonstrate the value of librarianship in the community building movement. 

Benchmarking our Services and Measuring their Value is an obvious tool we
need to "Market Effectively"
Currently the Powerpoint presentations from a recent SLA Conference/Institute
"Library Assessment and Benchmarking Institute (LAB 2002)"
are available online
Learn Practical Strategies for Measuring and Communicating Value

See also this United Kingdom website
The Audit Commission - Building Better Library Services
Learning from Audit, Inspection and Research Dated: 17 May 2002 

Another UK site offers : Library Service - Best Value Plan
**Note: this is a 48page PDF File**
http://www.westsussex.gov.uk/Li/about/images/bvplan.pdf
Check out the 2002 Library Marketing/PR Awards Information Site:
http://www.ssdesign.com/librarypr/awards.html

Library Connect from Elsevier
Excerpt quoted from website:
"Elsevier's Library Connect program offers marketing resources ...
The Library Connect
http://www.elsevier.com/inca/publications/store/6/7/2/9/1/5  
initiative includes events and seminars, as well as a newsletter and practical
assistance pamphlets. The program offers information and advocacy, to
support librarians in this time of great change in the library 
environment.
The quarterly newsletter, as well as the pamphlets, features articles 
by and about librarians around the world. The publications are available in 
print, and in PDF and HTML at  http://www.elsevier.com/librarians
To subscribe to the newsletter in print, send a note including your complete mailing address to
libraryconnect@elsevier.com.
The pamphlets address ways to promote digital resources, how to design
library websites to maximize usability, and diverse topics related to library marketing. 
The newsletter issues feature success stories including librarians' marketing tips and tricks."

You can read the Newsletter online (pdf files) or subscribe for free to the print version.
The issues include marketing ideas for all libraries.
http://www.elsevier.com/inca/publications/store/6/7/2/9/1/5/

I also have a page with resources on what's happening - re:
National Holidays & Observances
What the Health awareness "theme" of the month or week is, etc.
Check out the links on the 4observing.html page.
Highlight events, promote holidays, observances, etc. within your marketing campaigns.
See too the News & Commentary for Today's Libraries
on my Library News Links page 

Whose Job is it Anyway?
The Whys and Hows of Public Relations in Libraries
Bibliography
http://www.ilfonline.org/Units/Associations/IALA/whosjob.html

KnowThis.com  Marketing Virtual Library
Offering an objective and unbiased resource for marketing basics, market research,
 internet marketing, marketing plans, advertising and much more.

All About Marketing
Resources
Assembled by Carter McNamara, MBA, PhD | 
Applies to nonprofits and for-profits unless noted
http://www.managementhelp.org/mrktng/mrktng.htm

See also: The Marketing Resources of
The Internet Monitor General Marketing resources
for those who use the Internet
to market their services and goods.
Excerpt Quoted from website
What is The Internet Monitor?
We're a group of independent consultants to the publishing industry. 

Web Marketing Info Center
You'll find links to thousands of on-line articles about effective Web marketing 
and to on-line resources for business.
http://www.wilsonweb.com/webmarket/

Another site to consider for general information about marketing
but specific to using the Internet for such purposes, visit:
ClickZ.com for Internet "Marketing" resources & articles.

Article online - (NOT Library related but useful ideas, concepts offered)
13 Fatal Marketing Mistakes
http://www.powerhomebiz.com/vol33/fatal.htm

Marketing the Worth of Your Library.
Rivkah K. Sass
Library Journal | June 15, 2002
Excerpt quoted from online article:
Despite all our real-time reference, web sites that rock, and exemplary programs, libraries are still missing the hook that will change our public's perception of what we have to offer. It isn't enough simply to tell potential patrons what is available at their library. What was the last Madison Avenue ad campaign you saw that just told what the product offered? 

That hook is selling the value of the library in real bottom-line terms. 

Article with good ideas on "Adapting to the Changing Expectations of Our Users"
NET EFFECTS
How Librarians Can Manage the Unintended Consequences of the Internet
By Marylaine Block
Searcher Vol. 11 No. 9 — October 2003

Marketing Library Services
May/June 2002
Practical Tips to Help You Prove Your Value
by Amelia Kassel

The September 2001 issue of American Libraries has some interesting
articles on both Marketing and PR
Read:
The Secret of Library Marketing : "Make Yourself Indispensable"
by Marylaine Block  V. 32 (8) pgs. 48-50  2001
**Note**:
Marylaine in her article, also gives ideas on "How to Become a GO-TO Source" for 
your Community and/or your Organization.

Personal comment: Many of the things that Marylaine mentions in her article - are the things that
I echo on this page and on the resources for Library Webmasters page..That is:
Get to know and understand YOUR Community!

Listen to not only them - but also to your "Staff"-
That includes "support staff". Each person who has a stake in the ability of their
Library to "thrive"
and become "indispensable" - Should be involved in the process of marketing.
If more Library administrations and Librarians - took advantage of the skills, ideas and
enthusiasm of their support staffs, their volunteers, and their "Friends of the Library" - 
the daunting task of "marketing" in the 21st Century - would be much easier.

Publication of interest:
Empowering Your Library
A Guide to Improving Service, Productivity, and Participation
Connie Christopher
 ISBN: 0-8389-0858-6
© 2003
Quoted from publisher:
To be competitive with other information providers, libraries and their staff have to offer customers premier access to information, technology and entertainment—without bureaucratic red tape. This means every employee is responsible for ensuring that customers have a good experience with the library. Empowering library employees to address customers' needs sounds ideal—but how is it put into practice?

By working from the premise that every employee and volunteer has a stake in the library's future, library leaders can harness this power for the library's long-term benefit. As library directors and deputy directors, unit managers, supervisors, trainers and human resource experts, you can transform your library using these clear and comprehensive guidelines.

    * Learn how and why to empower the library, its teams and individual employees
    * Overcome resistance to change and other obstacles
    * Encourage risk-taking, creativity and innovation
    * Access proven tools to motivate, communicate and envision a new future
    * Build library leaders throughout the organization

Whether working to empower individuals, teams or the whole library, these guidelines make possible effective management of scarce resources—time, people, and money. They also help enhance your team's morale, innovation, continuous improvement, and customer service—the building blocks for funding libraries' vital and ongoing role in their communities.
Order from ALA online store or Barnes & Noble online

ARTICLES to read:

 Customer-Based Marketing / Retail Interior Layout for Libraries
by Christie Koontz
Marketing Library Services Vol. 19 No. 1 — Jan/Feb 2005
http://www.infotoday.com/mls/jan05/koontz.shtml

Read this article from "Bottomline Secrets"
The Power of Teamwork -- Practical Strategies for Success

*Not from a Journal* Online content
Pre-Marketing:
Analysis of Information Needs
By Tracey Booth
http://www.libsci.sc.edu/bob/class/clis724/SpecialLibrariesHandbook/booth.htm

Public Relations, Marketing, Advocacy 
Marketing Plan Worksheet
http://www.sla.org/chapter/cwcn/wwest/v1n3/cavilb13.htm

Found on Find Articles.com -
Libraries Need Relationship Marketing
Information Outlook, March, 2000
Author: Larry X. Besant

Online
Jan, 2001
Library Marketing Eight Ways to Get Unconventionally Creative.
(client development)(Industry Overview)

• Customer-Based Marketing • 
Stores and Libraries: Both Serve Customers! 
by Christie Koontz
Marketing Library Services
Volume 16, No. 1 • Jan/Feb 2002

Marketing Your Library In Today's Information World 
by Christine Abdalla Graham, Information Professional Consultant

• How-To • 
How to Write a Marketing Plan 
by Amelia Kassel
Marketing Library Services / Volume 13 No. 5 • June 1999
http://www.infotoday.com/mls/jun99/how-to.htm

Writing a Successful Long-Range Plan for a Public Library 
by Andrea D. Lewis  / Marketing Library Services
Volume 14, No. 5 * July/August 2000
http://www.infotoday.com/mls/jul00/lewis.htm

**Related see my resources for Strategic Planning

MARKETING AND PUBLIC RELATIONS
STRATEGIC MARKETING PLAN* c. 1997 -  (Library School Course material)
http://alexia.lis.uiuc.edu/~lis405/marketing/405p3.htm

Marketing the Library 
http://star61451.tripod.com/marketingthelibrary/index.html
 Public Relations/Marketing 
Also links to:
Publicity | Volunteers | Library Displays | Outreach | Programming | Booktalks
| Expecting the Unexpected | Bibliography
http://star61451.tripod.com/marketingthelibrary/id10.html

THE RELEVANCE OF MARKETING FOR LIBRARIES
IN THE NOT-FOR-PROFIT SECTOR: A REVIEW
Roger Hawcroft / c.1999 -  [NOTE! this is a PDF file]
http://www.geocities.com/Athens/1260/Marketing_review.pdf

Librarians' Tool kit - State Library of Ohio
Marketing - Letting the community know what you do
OhioLINK
http://www.ohiolink.edu/ostaff/marketing/gallery/

http://winslo.state.oh.us/services/LPD/tk_market.html

Marketing - what is it all about? 
A. Smith
Discusses the various interpretations of marketing and the imprecise nature
of marketing in the information profession. 
Considers the question of the value of information in the eyes of the seller and the buyer.
Aslib Information V. 21 (9) Sep 1993  pg. 334+ 
ISSN- 0305-0033 

Academic and Research Library toolkit *This is a PDF file* 
The Campaign for America's Libraries @ your library Toolkit for Academic and
Research Libraries Messages, ideas, and strategies for promoting the value
of our libraries and librarians in the 21st century.
http://tinyurl.com/dl06 

Marketing  the "Information Professional" in
Today's Knowledge Management World
Online article from Searcher V. 10 (7) July/Aug 2002
Building a Brand: Got Librarian? 
by Cynthia L. Shamel 
http://www.infotoday.com/searcher/jul02/shamel.htm
**Related read:
Practical Tips to Help You Prove Your Value 
by Amelia Kassel
Marketing Library Services V. 16 (4) May/June 2002
http://www.infotoday.com/mls/may02/kassel.htm
Related article on FreePint by  Amelia Kassel
Re: Remuneration for Information Professionals  (Date:     08-05-02 )
and
Marketing Resources: Marketing Librarians and Their Services
http://www.clmc.org/ResourcesFiles/marketing-l.htm

From the University of Kentucky Libraries
Marketing Your Library
Excerpt quoted from website:
Marketing Your Library provides a clearinghouse resource page for the sharing of library materials,
personal skills and strategies for marketing and for publicity ideas from yourself,
from conferences and workshops, or from other libraries. 
http://www.uky.edu/Libraries/Marketing/

Marketing Ideas for Libraries
www.owls.lib.wi.us/info/desks/bc/imarket/default.htm

United Kingdom website - resources
Marketing: Sources for marketing information and library services
http://dis.shef.ac.uk/sheila/marketing/sources.htm

The Ohio Library Council - Web-based Training  for Public Libraries
Marketing the Library
Web training for public library staff
http://www.olc.org/marketing/

New Listerv 
note excerpt quoted from website
Strategic marketing @ your library™: 
New ACRL discussion list focuses on marketing of academic and research libraries.
 The Association of College and Research Libraries (ACRL) announces a 
new electronic discussion list – ACADEMICPR – 
to assist academic and research librarians in sharing ideas and best practices in marketing and public relations. 
Read complete online story:
https://cs.ala.org/@yourlibrary/article.cfm?ID=87

Take a look at this innovative program:
LibQUAL+
Excerpts quoted from website:
LibQUAL+(TM) is a research and development project undertaken by ARL
in collaboration with Texas A&M University as one of the ARL New Measures Initiatives. 
The project is defining and measuring library service quality across
institutions and creating useful quality assessment tools for libraries.
http://www.libqual.org/
The ARL New Measures Initiative projects are emerging from the ARL Statistics and Measurement Program.
They seek to develop innovative ways for libraries to describe their contributions to their institutions. 
LibQUAL+(TM) has financial support from the U.S. Department of Education's Fund
for the Improvement of Postsecondary Education (FIPSE) through September 2003.
http://www.libqual.org/
See latest events & training opportunities
www.libqual.org/Events/index.cfm

Read online
ARL Bimonthly Report 223
August 2002
Service Quality Evaluation Academy Is a Success

See
Library Trends: A special issue on Measuring Service Quality 
Vol. 49, no. 4 (Spring 2001).

Perspectives on user satisfaction surveys (online Slide program)
www.arl.org/libqual/events/oct2000msq/slides/cullen/

**Related: see my page with "survey" resources for your library or website**. 

Read this online article:
"Electronic Statistics: Counting Crows" 
Excerpt quoted from article
www.pla.org/publications/technotes/technotes_electronicstats.html

What are electronic statistics for?
Concern for counting electronic crows indeed grew out of the increase in electronic resources. However, it was the study and effort that went in to defining and measuring other public library statistics that laid the groundwork for these questions. Jay Burton, Head, Library Programs and Development, State Library of Ohio, in Measuring Library Services: The Ohio Project focuses on the Project’s concern with two major weaknesses in public library statistics in general: inconsistency in reporting, and failure to address electronic access. Burton outlines the questions: what should librarians measure? How can it be done efficiently? And what do we do with the information once we have it? 
Burton also succinctly describes why it is important that we take such measurements.
The reasons include: 

• demonstrating good use of public funds  
• assisting in planning for goals, objectives, and future technology  
• feedback on the efficacy of specific library services  
• providing the public with a clear understanding of what libraries do for the community. 

Related article online - this is NOT "Library" specific, is is directed to "NonProfits"
but information contained can be useful and utilized in your marketing efforts in general
New Approaches to Evaluating Community Initiatives 
Volume 1 
Concepts, Methods, and Contexts
www.aspenroundtable.org/vol1/index.htm

Benchmarking our Services and Measuring their Value is an obvious tool we
need to "Market Effectively"
Currently the Powerpoint presentations from a recent SLA Conference/Institute
"Library Assessment and Benchmarking Institute (LAB 2002)"
are available online
Learn Practical Strategies for Measuring and Communicating Value

A supermarket chain (Wegmans) in my area of the country, WNY,  was named one of the top 10 
of the "100 Best Companies to Work for" of the year 2002 and The # 1 Company in 2004!
A quote from the company chairman:
"We've always believed that the path to great customer service begins with  treating
your own employees right"..."If our people feel valued & supported, they will give their
best to our customers"

"Every action we take should be made with our customers in mind." Wegmans Philosophy

My notes:
While a Supermarket may offer their community a different set of services and products, 
than a Library - Any company that continually succeeds in employing and keeping
employees happy - translates into a first rate Community Customer Service oriented
"Asset" - an asset that proves its "value", every day.
If you Value your staff, they will reward: The  Administraion, Their Library and its Users.

Please remember my quote:  "A Library's Best Resource is its "STAFF" "
(*All of its staff :-) )

*The main article of  the Jan/Feb 2003 issue of Marketing Library Services:
Cover Story 
For the Best Library Marketing, Get Your Whole Staff on Board 

Remember - Marketing your Library is a job and function that should include training and support
for ALL STAFF of your Library. No one  should come into  a Library and not expect to obtain friendly help or service
from any library employee they encounter. Marketing the VALUE of any LIBRARY is a responsibility that should not
be fufilled by "employee job titles or job descriptions" - but  should be a Responsibilty of ALL who have a stake in the survival of the Library facilities and the  services & collections it offers its Community of  users.

FREE TIPS online at the About.SmallBusiness.com
Phone Answering Tips To Win Business
Business Management Tip |  From Susan Ward, Your Guide to Small Business: Canada.
How You Answer The Phone Says A Great Deal About Your Business
http://sbinfocanada.about.com/cs/management/qt/telephonetips.htm
See also
8 Rules For Good Customer Service
http://sbinfocanada.about.com/od/customerservice/a/custservrules.htm
Marketing
From business cards and business networking through marketing plans, marketing research and Internet marketing, you're sure to find marketing strategies you can use in this collection of business marketing articles.
http://sbinfocanada.about.com/od/marketing/
 

Excerpt quoted from Library Journal article
# Know your market Our communities are changing. It's not just 
understanding standard census data on ethnicity, incomes, and homes with children.
It's about changing consumer values, and libraries are a consumer service at their core. 
Unfortunately, our neighborhoods and kids are evolving more quickly than we are. 
Society is more diverse on almost any measure, whether it is language, 
values, lifestyles, information skills, and more.
We must become familiar with the huge new range of market and 
business analysis tools, including GIS Mapping tools and
OLAP (On-Line Analytical Processing). OLAP is a software tool 
that allows managers to gain insight into data 
(like all library use statistics, from internal measures to the OPAC to web use)
in real time and through multiple points of view. 
Then we must derive insights, like trend analysis, from this information mining and act on it.
Read entire article

Online
Library Marketing Eight Ways to Get Unconventionally Creative.(client
development)(Industry Overview) 
Author/s: Kristine D. Dworkin
ONLINE  Issue: Jan, 2001
http://www.findarticles.com/cf_0/m1388/1_25/68656982/print.jhtml
or
http://www.findarticles.com/cf_0/m1388/1_25/68656982/p1/article.jhtml

Free Pint (no. 99) article:
"Marketing Library and Information Services"
By Sheila Webber
www.freepint.com/issues/011101.htm#feature

Marketing Your Library 
Download the:
Marketing Tips Booklet (PDF - file) 
http://ip.lexis-nexis.com/marketing/default.htm

How to Market @ your Library™ Creating Your Five-Year Campaign
http://www.3m.com/market/security/library/whatsnew/webcast.jhtml
3M’s live Webcast "How to Market @ your library™, Creating Your Five-Year Campaign," introduced library professionals around the world to the @ your library™ campaign, a five-year public awareness program by the American Library Association. 

Getting the Word Out: Marketing Your Library's Information Services
FEDLINK Technical Notes
Volume 15 , Number 1
January 1997
lcweb.loc.gov/flicc/tn/97/01/tn9701.html
**Note: above link found from Federal Library Forum web resources**

Computers in Libraries
v. 21 no. 7 July/Aug 2001
Prescription for Successful Marketing
Details marketing efforts for a Hospital Medical Library

Marketing Your School Library Media Program
http://nths.newtrier.k12.il.us/district203/baule/AASL/MarketingSLMP_files/frame.htm
**See also my resources specifically for School Library Media Specialists

From Factiva:
Marketing the Information Center
www.factiva.com/infopro/resource3.asp?node=right1

"The McDonaldization of Academic Libraries",
College and Research Libraries, Vol. 61, No. 3, May 2000; pp.248-261

Maine Library Association Public Library Standards / Chapter 7
Chapter VII -- Marketing / Community Relations

Marketing Your Library
University of Kentucky Libraries
Excerpt quoted from website
Marketing Your Library provides a clearinghouse
resource page for the sharing of library materials,
personal skills and strategies for marketing and for
publicity ideas from yourself, from conferences and
workshops, or from other libraries.
http://www.uky.edu/Libraries/Marketing/

Events / Ideas
From programs and workshops to celebrations
http://www.uky.edu/Libraries/Marketing/events_ideas.htm

Southern Ontario Library Service
MARKETING AND PUBLIC RELATIONS RESOURCES
http://www.library.on.ca/Profinfo/MarketPR.html 

MSWord Document
MARKETING - MAKING A CASE FOR YOUR LIBRARY BIBLIOGRAPHY.
Barbara Weiner – WHSLA Workshop.
www.whsla.mcw.edu/marketingbib.doc 

Marketing for Libraries: Theory and Practice 
http://www.lib.usm.edu/~mla/publications/ml/winter00/marketing.html

Journal: MLS (some online Fulltext articles)
Marketing Library Services 
A "How-To" Marketing Tool Written Specifically for Librarians
http://www.infotoday.com/mls/mls.htm

From Lexis-Nexis
Marketing Tips for Information Professionals
**Note this is a pdf file - you will need Adobe Acrobat Reader to open**
ip.lexis-nexis.com/reference/MarketingTipColor.pdf

Article Citations
Marketing the Library/Information Service: Readings (by Laura Zick)
www.dochzi.com/bibs/market.html

 Advocacy: How does it differ from public relations and marketing?” Feliciter, v. 47(2), 2001: 90-93. 
Cavill, Patricia M. 

Computers in Libraries - September 1998 issue
Publicizing the High-Tech Libraries of the 1990s
Several articles online full text.
Example:
Your Attention, Please! Marketing Today's Libraries
We've got to tell everyone that we are going digital!
by Beth Carpenter 

Future driven library marketing
http://xaosearch.com/272664/Future-Driven_Library_Marketing.html

Library Journal
Marketing the Worth of Your Library 
By Rivkah K. Sass -- 6/15/2002 
For the cost of a latte a week, your library brings you the world

More resource links
 Metrowest Massachusetts Regional Library System 
Marketing the Library | A Collection of Sites with Useful Information
http://www.mmrls.org/marketing.html

Christine Olson:
Test Your Library's Marketing IQ
Excerpt quoted from website:
Medical Reference Services Quarterly
Fall 1993 pp. 75-83
Image is everything in today's world of intense visual communications. 
This article leads the reader through a series of questions aimed at identifying weaknesses
in a library's current visibility program and makes suggestions for improvement.
PDF File *9 pages
http://www.chrisolson.com/coa/coacontent/OlsonLibraryIQ93ArticlePOST.pdf

"Overworked? Understaffed? Don't Stop Marketing!"
Information Outlook
March 1997. pp. 20-23
http://www.chrisolson.com/coa/coacontent/OlsonDontStopMark97ArtPOST.pdf

Find links to other Marketing and/or useful informational articles
That You & Your Library Staff can use
http://www.chrisolson.com/coa/coapubs.html

Excellent links to articles etc:
Marketing: Sources for marketing information and library services
http://dis.shef.ac.uk/sheila/marketing/sources.htm
Features this online article:
Costing and pricing information services
The article was published in: 
Fee for service 2 (1) Winter 1995  pgs. 1-7
http://dis.shef.ac.uk/sheila/marketing/pricing.htm

Marketing Treasures
http://www.chrisolson.com/marketingtreasures/
Since 1987 Marketing Treasures has offered tips, 
ideas and insights to librarians and 
others on how to promote and apply marketing tools to their 
information services and products. 
Marketing Treasures articles span the full range of 
marketing and promotion issues faced by all types 
of librarians around the globe. 

Web Junction
Excerpt quoted from website
Marketing
Tips for conducting outreach campaigns, including writing press releases 
and public service announcements, that help to promote your library's activities.
http://www.webjunction.org/

Boise State University - Albertsons Library
have taken the opportunity to share on the web:
MARKETING THE LIBRARY
Brainstorming Update
May 13, 2003
http://library.boisestate.edu/CollDev/marketing_the_library.htm

 Article
Small public libraries can serve big
http://www.ericit.org/digests/EDO-IR-2001-08.shtml

Marketing Information Products for your Library/Organization
From Nickels and Dimes to Dollars
PDF file
http://www.wpi.edu/Academics/Library/InFire/Conferences/1999/kelly.pdf

Quoted from the Kansas Public Library Trustee Handbook
MARKETING THE LIBRARY
An excellent public library is not possible unless effective services are supplemented by an 
ongoing and well planned program to market those services to the entire community.
All too often, marketing is the weakest part of the library's program and 
only regular library users are aware of the range of services that the library offers.
The library suffers from inadequate support and the community suffers because
needs that could be met by the public library are either not met or are met at a higher cost to the consumer.
Read complete article section:
http://tinyurl.com/hmqc

Related see: Encyclopedia of Kansas Public Librarianship / Planning & Marketing

Marketing: Sources for marketing information and library services
http://dis.shef.ac.uk/sheila/marketing/sources.htm

Fact Sheet: LIBRARY SERVICE FOR THE FUTURE
PDF file
http://www.mlin.lib.ma.us/mblc/ldev/lsta/04fs_futures.pdf

Articles - Not Online!
 Library cpr: savvy marketing can save your library.
Fleming, Helen Ruth
Library Journal 1993 118 (15)32-35

 Services to remote users: marketing the library's role
Wolpert, Ann
Library trends 1998 47 (1)21-41
http://dois.mimas.ac.uk/DoIS/data/jullibjou.html

Whose Job is it Anyway?
The Whys and Hows of Public Relations in Libraries
Bibliography
http://www.ilfonline.org/Units/Associations/IALA/whosjob.html

Marketing ~ letting the community know what you do
Articles - Not Online
http://winslo.state.oh.us/services/LPD/tk_market.html

Some articles of interest to those who work in Special Libraries

Special Libraries Association - Marketing Resources
http://www.sla.org/content/memberservice/marketing/index.cfm

Marketing Medical/Hospital Libraries - Resources
http://nnlm.gov/libinfo/mgmt/admin.html#mktg

Marketing the Hospital Library
by Nancy Putnam, Outreach Coordinator
http://nnlm.gov/ner/nesl/9911/marketing.html

Hospital library advocacy
Excerpt quoted from website:
This weblog brings together many resources related to hospital library advocacy:
standards and their promotion, making the business case for library services, 
promotion of library within hospital and to outside organizations, etc.
http://hosplib.blogspot.com/

Excerpt quoted:
The Future of Hospital Libraries Forum was held at MCMLA in Kansas City on September 30, 2004. 
View the presentations and notes from the meeting:
http://nnlm.gov/mcr/education/presentations/mcmla_hospital_forum/hospital.html

October is National Medical Libraries Month
See what other Libraries ahve done to promote/market their Libraries
http://www.mlanet.org/resources/nml-month/

NN/LM Resources >>   Medical Librarians
http://nnlm.gov/mcr/resources/medlib.html

Articles
Customizing for clients: developing a library liaison program from need to plan.
Bulletin of the Medical Library Association. 89(1):8-20, 2001 Jan.

Consumer health library Websites--great marketing tools.
National Network. 27(3):6-7, 2003 Jan.

Chapter Sharing Roundtables - May 12, 2002
Marketing and Public Relations - Table 14A 
Ideas shared for:
Planning for National Medical Librarians Month (NMLM) 
http://www.chaptercouncil.mlanet.org/roundtables2002/marketing_roundtable.html

Computers in Libraries
v. 21 no. 7 July/Aug 2001
Prescription for Successful Marketing
Details marketing efforts for a Hospital Medical Library

Marketing: A Challenge for Corporate Librarians
http://www.insitepro.com/donald3.htm

Marketing My Corporate Library on the Web 
by Sarah Lelgarde Swart
http://www.infotoday.com/mls/oct00/swart.htm

Creatively Marketing the Corporate Library 
by Peggy Bass Bridges and Suzette Morgan
http://www.infotoday.com/mls/mar00/bridges&morgan.htm

Legal Division Quarterly
Special Libraries Association
Winter, 1998/99 - Vol. 5, No. 3
Marketing the Law Firm Library via the Intranet
http://www.slalegal.org/Newsletter/v5no3_marketing.htm

Seven Easy Ways to Promote Your Library
By Mary Lynn Wagner, Keating Muething & Klekamp
http://www.slalegal.org/Newsletter/v5no3_seven.htm

Marketing in the special library environment - Marketing of Library and Information Services
Library Trends,  Wntr, 1995  by Janet E. Powers
http://www.findarticles.com/p/articles/mi_m1387/is_n3_v43/ai_16709322

Turning on the Spotlight:  Five Ways to Market Your Library with LexisNexis™
by Michael Saint-Onge, Senior Librarian Relations Consultant
http://www.lexisnexis.com/infopro/column/2002/200205.shtml

Special Libraries - Handbook
Marketing Chapter
http://www.libsci.sc.edu/bob/class/clis724/SpecialLibrariesHandbook/marketing.htm

Marketing Information Products for your Library/Organization
From Nickels and Dimes to Dollars
Ann Swing Kelly: Director, Management Information Center International Association of Fire Chiefs
Note* this is a pdf file
http://www.wpi.edu/Academics/Library/InFire/Conferences/1999/Kelly.pdf

Selected references on Marketing Special Libraries
38.241.117.66/membership/irc/market.html
Note this page is no longer current on the internet
and link above, was found using the Internet Archive's - Wayback Machine

Marketing Future Libraries (1998)
http://www.lib.ncsu.edu/staff/morgan/cil/marketing/

 Marketing the services of a government library
1999 article
http://www.infotoday.com/mls/dec99/story.htm 

Promoting Special Library Services
Aimee Berry | 21 April 1999
http://www.libsci.sc.edu/bob/class/clis724/SpecialLibrariesHandbook/promoting.htm

Marketing of Sci-Tech Resources
A mostly annotated bibliography - to Articles on Marketing Your Library
http://www.du.edu/~jokraus/sla-st/marketing.html

"Marketing Considerations for the Business Library."
Excerpt Quoted from website [http://www.chrisolson.com/coa/coapubs.html]
A chapter in The Basic Business Library: Core Resources, 2nd edition,
Edited by Bernard S. Schlessinger, pp. 186-197. Published by Oryx Press, 1989.
PDF File:
http://www.chrisolson.com/coa/coacontent/MrkConsidforBusLibFIN.pdf

Marketing Your School Library Media Program
http://www.bcps.org/offices/lis/office/admin/marketing/pr/

All About Marketing
Assembled by Carter McNamara, MBA, PhD | Applies to nonprofits and for-profits unless noted
http://www.mapnp.org/library/mrktng/mrktng.htm

These ideas are NOT Library related but they are interesting,
from Hickory Ridge Giftss - FREE Marketing Tips  [working in your community]
If yours is  a small or special library - these ideas connect you to the community,
and have you and your staff involved with what's going on and helping your staff,
to become known - outside the Library.
http://hickoryridgegifts.com/Free%20_Tips!.htm *no longer available online
I especially like this idea:
26. A great way to market your business is to speak to local groups who meet for lunch.
Call the Chamber of Commerce for a list of local organizations. 
Send each group a letter announcing that you are available
on short notice and at no charge to speak to their group. 
This letter should be sent every three months as most of these 
organizations keep poor track of these offers and typically 
the person responsible for getting a speaker changes frequently.
My comments:
*I'm sure there are lots of topics that Librarians and/or other Staff specialists can talk about
- from Library Services, to
Subject specialists, talking about History of the community, 
Geneology resources at the library, Doing research at the library, 
Best sellers, readers advisories, How to's  for  starting book clubs, etc.
Remember - You Have to Think "Outside" of the Library!!

Online discussion
Branching out - Talking Shop
http://www.branching-out.net/talkingshop/default.asp
Excerpt quoted from site:
This is where you can find out what other colleagues who are working with readers
are doing, share your experiences, ask questions and test out new ideas. 
Tom, Joanne, Pam and Anne are the current hosts on Talking Shop. 
We are all active in reader development in libraries and we will be here
to pick up on your questions and discuss the latest topics. 
What makes a good Out Reach Project?
http://www.branching-out.net/talkingshop/view_hosted_all.asp?idno=274

Marketing the Library
LaDawn Broberg,
West High Library
5 Minute Ideas/Secondary Librarians
UELMA/March 03
http://www.uelma.org/conference03/marketing.htm

Marketing the Library: A Thematic Approach to Reading Promotion
*PDF File*
http://mtn.merit.edu/pdf/f02whitbeck.pdf

Related: I have a page with resource links for School Library folks.
4schools.html

Your Attention Please! Marketing Today's Libraries
Computers in Libraries v. 18 (8) 1998 ** Entire issue on "Marketing Ideas" **
http://www.infotoday.com/cilmag/sep98/story2.htm

Marketing Ideas for Libraries
Online Reference
http://www.owls.lib.wi.us/info/desks/bc/imarket/online/ref.htm
**Note**See related: my page with resources for providing Live/Digital/Online Reference Services

**Please** try using The Wayback Machine, when you encounter a web url
that no longer seems to be there, or has moved and left no forwarding url.
You must enter the website URL, correctly,
as it appeared when the page was published & linkable.**

Libraries Mean Business - Marketing

A Power Point online presentation:
Marketing Your Academic Science Library

Your Attention, Please! Marketing Today's Libraries
We've got to tell everyone that we are going digital!
by Beth Carpenter Computers in Libraries Volume 18, Number 8 • September 1998
• INTERNET LIBRARIAN FEATURE •
http://www.infotoday.com/cilmag/sep98/story2.htm
 

IFLA 1995 Conference Topic (Paper)
"Should Libraries Engage in Marketing?"

SPEC Flyer 240
Marketing and Public Relations in ARL Libraries
April 1999

Marketing future libraries
This is a pre-edited version of Eric Lease Morgan
"Marketing library services" Computers in Libraries 18(8):50-51, September 1998
Also see:
http://www.infomotions.com/musings/marketing/

Lobby for libraries
Putting marketing principles to work!
Virginia Walsh Executive director, Australian Library and Information Association 
[based on a presentation at IFLA, August 1997 Copenhagen] 

Marketing Ideas for Libraries
http://www.owls.lib.wi.us/info/desks/bc/imarket/

Marketing Libraries and Information Centres (United Kingdom resource link)
http://www.dis.strath.ac.uk/people/sheila/marketing/sources.html

Check out the Journals & Periodicals link list of the
NonProfit Pathfinder website - Journals for NonProfits
Find useful articles of interest
http://www.independentsector.org/pathfinder/resources/journals/index.html
and see also
My listing of Library & Information Technology Journals / Ezines online

Nebraska Library Commission
Basic Skills
Public Library Administration
Roles and Responsibilities of a Public Library Director 
Planning and Marketing: Market Your Library
http://www.nlc.state.ne.us/libdev/basic.html

IFLANet Section on Management & Marketing

Marketing Links for Librarians!
Marketing Resources and Plan Development
Rolling Prairie Library System
http://www.rpls.ws/Links/PRlinks.htm

Trustee Facts File
Chapter 9 Marketing and the Library Trustee 
Electronic copy of Publication designed and composed
1997|Second Edition
Illinois State Library | Illinois Library Association
http://www.library.sos.state.il.us/library/trustee/tffile9.html

Marketing Your Library's Business Collections
http://www.ala.org/ala/rusa

Florida Library Association Standards
Section 8: Community Relations
OBJECTIVE:
To increase community awareness about the library and its program
http://dlis.dos.state.fl.us/standards/section8.html

How to market your library service effectively 
2nd Edition

Related:
Marketing Museum Services
http://www.museummarketingtips.com/
The  Museum Marketing Tips site has wonderful "quotes" pages,
to inspire  & motivate you

*Related I have a page with Library related quotes resources

Book:
Creating a Winning Online Exhibition
A Guide for Libraries, Archives, and Museums
Martin R. Kalfatovic
ISBN: 0838908179
Publisher: American Library Association
Pub. Date: January  2002

Designing Brochures that Work
http://www.hbgraphics.com/articles/design_broch.htm

http://beta.peachpit.com/features/ndmonth/brochures.html

http://www.interpretivesigns.qut.edu.au/brochures.html

Developing Effective Brochures (tourism focus)
http://www.msue.msu.edu/msue/imp/modtd/33720002.html

Corporate Brochures: 
Are Yours Helping or Hurting Your Company?
How Good Are Your Company's Brochures?
http://www.kirwood.com/brochwpd.htm

Quick Guide to Columns in MS Word
http://newark.rutgers.edu/~document/documents/office/cols/columns.html
Columns are an easy way to change the look and feel of your document.
Columns are typically used in creating newsletters, bulletins or 
brochures.
The following instructions will explain how to create, delete and 
modify columns in your document

CLICKBOOK Software from Blue Squirrel lets you print/create brochures from web pages
Excerpt quoted from website:
http://www.bluesquirrel.com/clickbook/
ClickBook, a powerful yet easy-to-use printing utility, lets you print customized day planner pages, wallet booklets, brochures, greeting cards, catalogs, microfiche, and more from Internet, Windows, or CD-Rom files! ClickBook, helps you scale, rotate, and duplex your digital photos, favorite on-line content, or other critical information into 130+ mobile and convenient layouts.  You can even design your own custom layouts and save up to 70% in paper costs! 
$50 (Free trial download available) http://www.bluesquirrel.com/clickbook/

Examples of Library Brochures Online

University of Hawaii at Manoa Libraries
http://libweb.hawaii.edu/uhmlib/libinfo/brochure/cover.html

Staff Library Brochure *PDF File
http://www.ola.bc.ca/ol/services/library/ staffbrochure0501.pdf

Hinks & Elaine Shimberg Health Sciences Library  *PDF File
http://hsc.usf.edu/library/brochure.pdf

Bishop High School Virtual Library Brochure *PDF File
http://tlcic.esc20.net/Miscpdf/virtuallibrarybrochure.pdf

Janet Harte Public Library  Corpus Christie, Texas/ Support Group Brochure  *PDF File
http://www.flourbluffschools.net/assets/pdf/library.pdf

Library Services  Pellissippi State Technical Community College  *PDF File
http://www.pstcc.cc.tn.us/library/ERC_brochure.pdf

City of Kingston Library (download brochure in different languages)
http://library.kingston.vic.gov.au/main/lib_guides_librarybrochure.htm

AFRL Technical Library 
http://www.wrs.afrl.af.mil/library/key.htm

Friends of the Music Library Brochure  Western Washington University
*PDF File
download from this page:
http://www.ac.wwu.edu/~musiclib/friends.shtml

Book:
Creating Newsletters, Brochures, and Pamphlets:
A how-to-Do-It Manual for School and Public Librarians
Barbara Radke Blake Barbara L. Stein
ISBN: 1555701078
Publisher: Neal-Schuman Publishers
Pub. Date: May 1992 

Please note:
I have created  a Brochure detailing highlights of this website "LibrarySupportStaff.com"
(meant to be printed double sided as a trifold brochure - anyone is welcome to print to use as a handout)
PDF Version
MS Word version

Related: Many Libraries are finding that taking photos, with digital cameras
or with any camera, and having the film developed on CD's, scanned in, etc.,
is an easy way to keep Library Events current in the eyes of your patrons
Putting photos in brochures & newsletters, as well as websites
has never been easier.
Consider this book for purchase (it's a bit old, but has good ideas on what to capture)
Looking Good : A Guide to Photographing Your Library
Raymond S. Bial
ISBN: 0838905757
Publisher: American Library Association
Pub. Date: January 1991

Take a look at some of my resources for free tools, and practical learning & software
for ideas on photography and working with pictures, and scanning, etc.

**And remember too, I am still looking for photos to put on this site
of Library Support Staff.com**

Be sure that your staff is "Customer Service/User Friendly" oriented and
knowledgeable about the library, its layout, its collection, and all services. 
Make your library a "welcome" place that patrons want to come to, and will
enjoy being in and using for their information needs . 
Try to keep the library appearance orderly , at all times throughout the Library, 
shelve books, and items frequently, straighten chairs, tables, etc.
(**Note: do it even if its NOT your job!**  - everyone should take pride in their workplace
and surroundings, and when you serve the public - be responsible, and proactive at all times)
Examine the Library layout often, and consider changes / rearrangement of furniture etc. - 
Note if patrons tend to move chairs and tables to suit their needs, or 
if they complain about placement of items, such as copiers, computers, 
airconditioner/heating vents etc..
Make sure your library has a good weeding policy and that the library 
maintains a collection that meets "your customers" needs, not necessarily the "needs" list
of a Library manual, of what constitutes a "core" collection.
Have staff walk around the library and offer assistance to patrons who may not approach the 
reference desk first. Always appear approachable and be a good & patient listener.
Remember the patron & their need for the library's services should always come first.
Encourage staff to always wear a smile even when they answer the phone.
Go the extra mile, always provide "service" that may not be expected. 
A friendly knowledgeable staff will "market" the library better than any 
actual product or service you provide.
See my resources for Customer Service & Reference Interview training 
stafftrain.html
reftrain.html

An idea to boost Circulation~
This Library in Maine has created an online listing of :
Celebrity "Reading Favorites"
Sponsored by Gale Research and edited by Glenna Nowell 
Who Reads What?
http://www.gpl.lib.me.us/wrwind.htm

Your Library, might want to do some research, on famous citizens born in your town or city,
and contact those available for contact and ask them what they like to read.
It could even be a school children project, having the children send postcards asking
local celebrities, even local politicians, etc. in town - and compile a listing of books,
and then make a display of what the "famous" enjoy reading.

Online discussion
Branching out - Talking Shop
www.branching-out.net/talkingshop/default.asp
Excerpt quoted from site:
This is where you can find out what other colleagues who are working with readers
are doing, share your experiences, ask questions and test out new ideas. 
Tom, Joanne, Pam and Anne are the current hosts on Talking Shop. 
We are all active in reader development in libraries and we will be here
to pick up on your questions and discuss the latest topics. 
What makes a good Out Reach Project?
http://www.branching-out.net/talkingshop/view_hosted_all.asp?idno=274

LEADING LIFE-LONG LEARNING: THE LIBRARY'S ROLE
Schmidt, Janine and Cribb, Gulcin
The University of Queensland Library
Brisbane, Queensland, Australia 
http://www.library.uq.edu.au/papers/iatul99_paper.htm

Also don't forget about the online forum
Between the Stacks for reading & suggesting ideas for discussion, 
such as Marketing Today's Libraries
http://www.betweenthestacks.com

Create Newsletters, Email TOC services of your journals, use the power of email to 
communicare new services , classes and  library happenings.
Many Automation Systems have the option of putting up New Book lists, 
have the list easy to view from your Library home page, mail out the list interoffice or email.
If your company, university, or library system has an "Intranet" make sure all of your services 
and communication outlets, & library request forms are available via  the intranet.
Place User surveys on the Intranet, Plan/Have Monthly Contests, Fun Quizzes,
Fun Interesting Facts Columns, Provide "Teasers" to encourage patrons to come to the
library to find out more about a particular story or feature you place on your Intranet,
or in your newsletter, etc.

Want to Publish a Great-looking Text Ezine? Free?
Check out the FREE Template and How'to's Help
www.ossweb.com/ez-ezine-template.html<

Related see more info on Creating Listservs, Newsletters, Email Newsletters, etc.
on my Subscribing to popular Library Lists page

Make sure that all Library Displays 
are current and feature New Books, Bestsellers, Current Interests, & Trends 
of interest to" your" Library patrons and Community. 
**Note: I have resources for "Displaying the Library** on the 4schools.html
See: Current Library News & Commentary and What's Being Observed this month, day or week
Plus see Library Signage page: libsigns.html
Read: New Horizons in Library Marketing and Signage /©Jennifer Friedman
http://www.gflower.org/Horizons.htm

Be sure that your website is always updated as well with current Library & "community" news & events.
**Read what's going in other libraries...see the resources on the 4libnews.html page **

Read this news story from:
American Libraries Online
Fairfax County Library 
Attributes Record Circulation to Internet
http://www.ala.org/alonline/news/1999/990719.html

Read:
Public Internet Services Most Likely to Boost 
Rather Than Suppress Public Library Circulation
**Note this is a PDF file - you'll need Adobe Acrobat reader to open**
http://www.lrs.org/documents/fastfacts/163cirvinet.pdf

CKLS POST
from the Archive
http://skyways.lib.ks.us/kansas/central/post/archive.html

Questionable Ways to Boost Circulation
http://skyways.lib.ks.us/kansas/central/post/circulation/question.html

Humor is Overdue Notice
http://skyways.lib.ks.us/kansas/central/post/circulation/overdue1.html

Journal:
Intranet Professional
http://www.infotoday.com/IP/default.htm
Quoted from site:
Intranet Professional is a newsletter created for library and information professionals 
who are planning, designing, implementing or managing intranet solutions
and knowledge management practices.  Articles are written to be easily understood 
by both technical and non-technical professionals, providing a fine balance
between technical detail and product and service best practices. 

Examples of Library "Intranets"
Libnet UCSD Libraries
http://libnet.ucsd.edu/

UTC Library
http://www.lib.utc.edu/merlin.html

Book:
Buyers and Borrowers: The Application of Consumer Theory to the Study of Library Use
Charles D. Emery
ISBN: 1560241837
Publisher: Haworth Press, Incorporated, The
Pub. Date: November  1992

Running a Successful Lib Card 
Patrick Jones
ISBN: 1555704387
Publisher: Neal-Schuman Publishers, Incorporated
Pub. Date: January  2002
 

See these related resources on Library SupportStaff.com
Using the internet to market your library
Learn how to create Online & Email Newsletters and Listservs (use listservs to create book discussions, etc)
Learn how to create surveys for your library website
Learn how to create online learning classes
Learn how to create library websites or improve the one you have
 
 

In addition to conducting "Survey's":
Keep records of Letters, Comments, and Compliments received about the Library
and also pay attention to the "critics" of your services:
Marketing requires that the Library pay particular attention to the
NEEDS, Interests and the things that patrons Don't Want!
Fill the Needs of YOUR Community - Not someone elses.
Market to YOUR Community - Not someone elses.

Guerrilla Marketing
What is "Guerrilla Marketing"?
The term "guerrilla" was the Spanish word given to the irregular assistants who successfully helped Wellington drive Napoleon's troops back during the Peninsular War (1808-1814). These assistants were not professionally trained soldiers and so used unconventional tactics to achieve their goals.
See this online  Powerpoint presentation
“Guerrilla Marketing @ Your Library”. New Hampshire Libraries Conference. May 14, 2004. 
http://www.nhlibconf.org/nhlc2004/ppt/DSpratt.ppt

2001 Powerpoint presentations (Suburban Library Services - Burr Ridge, Illinois)
part of the Suburban Library System Knowledge Series, presented by Lou Wetherbee, 
Library Management Consultant. 
How to Identify, Understand, Target, Track and Satisfy Library Customers 
http://www.sls.lib.il.us/infotech/presentations/tech_trends/
Related:
Can Libraries Compete? Technology Trends and E-Business
http://www.sls.lib.il.us/infotech/presentations/tech_trends_briefing/

11th National Library Technicians Conference
Marketing in libraries in the 2000s: Why do we bother?
Kym Corfield North Point Institute of TAFE 
http://www.alia.org.au/groups/libtnat/conferences/2001/papers/corfield.html
Please note: Information about the 2003 National Library Tecnicians Conference, in Australia
is available on the Conference News page

Download from Gale group the "Thank You" card template
Thank You Cards Show your appreciation to patrons and individuals
and thank them for their donation of time or money to your library.
**Note** See the other FREE Marketing tools Gale offers
Related see my SippingTea.com website's page with links
to all kinds of FREE Printables - Cards, Forms, and much more.

Library Futures Quarterly
Intelligence Reports for Library Strategists 
ISSN 1532-2920 

Forward with imagination: innovative library client services for the 21st century
Paper presented at Virtual libraries: 
virtual communities annual conference of the
International Association of Technological University Libraries Brisbane 3-7 July 2000

Exciting Sports-Related Marketing: A Game Plan 
by Robert H. McDonald, JoAnn Sears, and Cindy Mitchell
Marketing Library Services
Volume 15, No. 1 * Jan/Feb 2001
http://www.infotoday.com/mls/jan01/mcdonald.htm

"Toward a Redefinition of Library Services." 
In Virtually Yours: Models for Managing Electronic Resources and Services, ed.
Peggy Johnson and Bonnie MacEwan, 3-21. Chicago: American Library Association, 1999. 

Read from Library Journals "Net Connect" Supplement
Excerpt quoted from site:
After School and Online 
Joseph Thompson -- 1/15/2003
Features > The Youth Page
Joseph Thompson relates the experiences of one program that 
targeted chat reference service to children and teens: 
Many libraries now offer chat-based live digital reference services, 
but few have taken the route of marketing this service directly to K–12 students as their primary audience. 
In the past year, Baltimore County Public Library (BCPL) and
Harford County Public Library (HCPL) in Central Maryland
have implemented AskUsNow! for children and young adults. 
This pilot service has provided a unique example of 
digital reference with implications for planning a broader, statewide service.
Read entire article:
http://libraryjournal.reviewsnews.com/index.asp?layout=article&articleid=CA266437

Related Note: I have resource links about Virtual / Real time Reference Services
and see my resources for School Library Media specialists

Understanding current trends and technologies is also key to Marketing Your Library and Its Services
and in also assessing what types of services you will want to consider for the future.
Read this, 1999, but still useful information:
Excerpt quoted from website:
LITA JANUARY 1999 ALA MIDWINTER
www.lita.org/committe/toptech/trendsmw99.htm
Technology and library users: LITA experts identify trends to watch
One of the top trends in technology for libraries is: you don't have to pay attention to all the trends! 
Ten experts who are members of the Library and Information Technology Association (LITA), 
a division of the American Library Association, met for discussion in Philadelphia on January 31, 1999. 
They agreed that librarians have permission to ignore the
"trends of the week" breathlessly and regularly announced in computer industry publicity. 

"Food for Thought"
Campus libraries add cafes and meeting spaces to lure students 
away from their computer screens
By Mark Clayton | Staff writer of The Christian Science Monitor 
http://www.csmonitor.com/2002/0122/p12s01-lehl.html
See Related:
I have gathered a few resource links re: Coffee / Cafes in Libraries
there is not much on the Internet so far on How libraries have created,
and managed these cafes.
But you can see examples of what's out there and being talked about.

Editorial 
A Closer Look at User Services
Donald E. Riggs
College & Research Libraries
Vol. 61, No. 3, May 2000

White Paper: c. 2001
How and Why Are Libraries Changing?

Top Technology Trends 
Technology and library users: LITA experts identify trends to watch
JANUARY 1999 ALA MIDWINTER

Libraries of the Future Bibliography 
Compiled by Carol R. Gurstelle 
October 1999 

INNOVATIVE OPPORTUNITIES FOR LIBRARY SERVICES
Brainstormed during the Creative Thinking Skills Training
April 1998

MLANet's Hot Quotes -"Libraries & Librarians"
http://www.mlanet.org/press/hotquot1.html

How public libraries are changing, and why Queens is at the forefront
  -- by Angela O. Napili
How the Queens Borough Public Library, under director Gary Strong,
is an innovative model for the library of the future. 
c. 1999

THE McDONALDIZATION OF INFORMATION 
Tom Larney 
Ferdinand Postma Library 
Potchefstroom University, South Africa 

PDAs & Wireless Technology in today's libraries
Resource links: pda4libs.html

Can e-books improve libraries? 
What is the role of e-books in libraries?
http://skyways.lib.ks.us/central/ebooks/

Note: I have more informational links about EBooks and Libraries on my Reading Online & Off Links page

BOOKS to Consider for Purchase:

Information Marketing 
Jennifer Rowley
ISBN: 0566082225
Publisher: Ashgate Publishing
Pub. Date: July  2001

Powerful Public Relations: A How-To Guide for Libraries
Rashelle S. Karp
ISBN 0-8389-0818-7
Publisher: American Library Association
Pub. Date: January 2002

Marketing Information Products and Services: 
A Primer for Librarians and Information Professionals
ISBN: 0889368171
Publisher: McGraw-Hill Companies
Pub. Date: January  2000

The Responsive Public Library: 
How to Develop and Market a Winning Collection
Sharon L. Baker  Karen L. Wallace
ISBN: 1563086484
Publisher: Libraries Unlimited, Incorporated
Pub. Date: March  2002
Edition Desc: 2ND

Future-Driven Library Marketing 
Darlene E. Weingand
ISBN: 0838907350
Publisher: American Library Association
Pub. Date: April  1998

Scenario Planning for Libraries 
Joan Giesecke (Editor)
ISBN: 083893482X
Publisher: American Library Association, National Library Week Program
Pub. Date: January 1998 

I-Tips 2000: The Insider's Guide to School and Library Marketing
Kathryn Kleibacker  Linda Winter  Carol Ann Waugh
ISBN: 096757921X
Publisher: Internet Monitor Press
Pub. Date: December 2000

Marketing/Planning Library and Information Services 
Darlene E. Weingand
ISBN: 1563086123
Publisher: Libraries Unlimited
Pub. Date: January  1999
Edition Desc: 2ND

Inventing the Future : Information Services for a New Millenium
Stan A. Hannah  Michael H. Harris
ISBN: 1567504507
Publisher: Greenwood Publishing Group, Incorporated
Pub. Date: December  1999

How to market your library service effectively 
2nd Edition
Helen Coote and Bridget Batchelor
ISBN: 0 85142 396 5
Publication Date: 1998

Creating the Agile Library : A Management Guide for Librarians
Lorraine J. Haricombe (Editor)  T. J. Lusher (Editor)
ISBN: 0313303231
Publisher: Greenwood Publishing Group, Incorporated
Pub. Date: April  1998

Power Tools: 100+ Essential Forms and Presentations
for Your School Library Information Program
Joyce Kasman Valenza
ISBN: 0838907172
Publisher: American Library Association
Pub. Date: November 1997
Edition Desc: BK&CD ROM

Public Relations for School Library Media Programs:
500 Ways to Influence People and Win Friends for Your School Library Media Center
Helen F. Flowers
ISBN: 1555703208
Publisher: Neal-Schuman Publishers
Pub. Date: April  1998
From School Library Journal 
As a former school librarian, Flowers knows all too well that media centers often find themselves far down on the list of priorities within a school system or community. This well-organized guide offers plenty of ideas and plans for action that should help remedy that situation. The author suggests that librarians cast a wide net in promoting their collections and facilities. Students, the most important catch of all, must be made aware of what the library has to offer; that it's not an "uncool" place to visit; and most of all, that it can be fun and useful. Flowers then moves on to strategies designed to gain the support of teachers and administrators, and, finally, of the community at large, including school-board members and legislators. Examples of flyers and memos are provided. Media specialists who need some help in creating an identity for their centers will certainly benefit from this thought-provoking book. Other library professionals might also find it useful if only for the myriad ideas intended to boost recognition of their institutions.-Carol Fazioli, The Brearley School, New York City, NY
 

Marketing Concepts for Libraries and Information Services 
Eileen E. De Saez
Publisher: Library Association Publications Ltd; 
ISBN: 1856044262; 2nd edition (May 1, 2002) 

Marketing and Libraries Do Mix: A Handbook for Libraries and Information Centers
ISBN: 9993899283
Publisher: State Library of Ohio
Pub. Date: May  1993

ABCs of Library Promotion
Steve Sherman
ISBN: 0810825694
Publisher: Scarecrow Press, Inc.
Pub. Date: November  1992
Edition Desc: 3rd ed

The Cybrarian's Guide to Developing Successful Internet Programs and Services 
Diane Kovacs  Michael Kovacs
ISBN: 1555702872
Publisher: Neal-Schuman Publishers, Incorporated
Pub. Date: May  1997

Marketing/Planning Library and Information Services 
Darlene E. Weingand
ISBN: 1563086123
Publisher: Libraries Unlimited
Pub. Date: January  1999
Edition Desc: 2ND

The Funding Game: Rules for Public Library Advocacy
Herbert H. Hoffman Mary Anne Craft
ISBN: 0810835932
Publisher: Scarecrow Press
Pub. Date: November 1998
**Related**: see my page with Fundraising resources for Libraries

Your Right to Know: The Call to Action/Your Right to Know: Librarians Make It Happen
by Patricia Schuman (Editor), Margo Crist, Elizabeth Curry (Editor)
Publisher: Amer Library Assn Editions; ISBN: 0838934285; (January 1993) 
Quoted from Amazon.com
Editorial Reviews
From Booklist
The perfect resource for those times when you've got to write a press release, a speech, or a public relations flyer, and you need some inspirational language on "why libraries are important." This collection of essays and speeches compiled for ALA's "Rally for America's Libraries" is rich both in language about the essential role libraries play and in models for action to better market (and protect) your library in the community. The first two sections state the vision of the ALA rally and reprint papers and speeches from the conference-within-a-conference, "Your Right to Know," held concurrently with the summer 1992 ALA Annual Conference. Particularly useful to librarians for developing speeches and PR pieces are "A New Way of Thinking about Librarians" by Carla Hayden and "Your Right to Know: The Profession's Response" by Joseph A. Boisse and Carla Stoffle. The third section contains model marketing programs developed by local and state library associations (notably including the Massachusetts Library Association's "Bad Times Need Good Libraries" campaign) that can be adapted by other libraries or library associations. Charles Harmon 

 **Related: Read this article / column from Shy Librarian
SHY ARCHIVE ARTICLE: Vol. 1, No. 3: Fall 2001
SHY Editor's Column: You Planned the Program, Now Get It in the News!
By Marcia Trotta
*NOTE as of Spring 2003 - Shy Librarian is down for site revamp - will reopen in Nov 2003.

Marketing to Libraries for the New Millennium:
Librarians, Vendors, and Publishers Review the Landmark Third Industry-Wide Survey
of Library Marketing Practices and Trends
ISBN: 0810842718
Publisher: Scarecrow Press, Inc.
Pub. Date: June  2002

Due to be published August 2002! 
The Virtual Reference Librarian's Handbook 
By Anne Grodzins Lipow 
With a Foreword by Clifford Lynch 
New York, NY: Neal-Schuman, 2002 
ISBN: 1-55570-445-X 
List price: $75.00 
See:
Part 3, Let the Secret Out, is about marketing your service, by which is meant more than publicizing it. This section includes recommendations for staying in touch with your clienteleís changing needs and preferences and accommodating those needs by re-evaluating your existing services and making changes accordingly.
 

Related topics - Library Management (which includes Marketing)

Assessing Service Quality: Satisfying the Expectations of Library Customers
ISBN: 0838934897
Publisher: American Library Association
Pub. Date: August  1998

The New Steps to Service: Common-Sense Advice for the School Library Media Specialist
ISBN: 0838934838
Publisher: American Library Association
Pub. Date: May  1998

Library and Information Center Management 
ISBN: 1563085941
Publisher: Libraries Unlimited, Incorporated
Pub. Date: September  1998
Edition Desc: REV

See related Customer Service resources
 

LibraryNet - from Canada
Funding and Promotion
Excerpt quoted from site:
As public library budgets everywhere are shrinking, getting funding for 
an Internet connection or a library Web site from your board may be
more difficult than anticipated. Some of these sites may help you
find money or resources to get connected; others provide ammunition
for raising awareness of and support for libraries and 
public access in your community.
http://ln-rb.ic.gc.ca/e/advocacy/index.html

2002 Powerpoint presentation (Suburban Library Services - Burr Ridge, Illinois)
Extending Your Online Services
http://www.sls.lib.il.us/infotech/presentations/online-services/index.htm
Related:
Wireless Technologies: Technology Summit #3
February 2001
http://www.sls.lib.il.us/infotech/presentations/wireless.html
2001 Powerpoint presentations (Suburban Library Services - Burr Ridge, Illinois)
part of the Suburban Library System Knowledge Series, presented by Lou Wetherbee, 
Library Management Consultant. 
How to Identify, Understand, Target, Track and Satisfy Library Customers 
http://www.sls.lib.il.us/infotech/presentations/tech_trends/
Related:
Is your Website ADA compliant?
http://www.sls.lib.il.us/infotech/accessibility/
More on Useability for websites & Library Websites etc.
on webpubhelp.html  &  4libwebmasters.html

The Usability Toolbox
by Andrew K. Pace

The Mom-and-Pop-Shop Approach to Usability Studies 
Improve users' visits to your Web site by doing as any smart business would do:
Lay out a logical floor plan, create pleasant displays and windows, 
and stock your shelves high with information! 
Find out how customers want to navigate your "store" in this 
ground-up approach to creating and implementing a usability study. 
by David King
Computers In Libraries
Vol. 23, No. 1 • January 2003  pg. 12+

Online Treasures
How to Make Your Library's Web Site Your Patrons' Favorite 
by Janet L. Balas
Computers In Libraries
Vol. 23, No. 1 • January 2003  pg. 55+

Each panelist brings a unique perspective based on their particular organization, product/service and role in the development process. Their tips represent the lessons they’ve learned in designing and implementing focus group, usability and other kinds of marketing research – and in serving as the “voice of the customer” within their organizations and development teams. 
http://www.sachsnet.com/research/tips.html
 

Related: Visit - Search Engine Position.com
Quoted from website page "Search Engine Info"
http://www.searchengineposition.com/welcome.asp
Search Engine Optimization & Marketing
In this section of our site, we've compiled the latest information on 
Search Engine Optimization and other forms of online marketing.
We've built this section for those that are interested more in the actual strategies involved in positioning. 
You'll find articles about online marketing and positioning, 
Net Profit, our regular column written by our company's president, Gord Hotchkiss, 
and individual capsules of each of main search portals.

From the Hennepin County Library "Extranet"

Building Interactivity into Your Web Presence -- Marilyn Turner & Glenn Peterson, presenters
Part of the PLA workshop,
"Click Here First: Make Your Library Web Site the Stickiest Spot in Town!" 
(2 MB PowerPoint show)

Next Generation Websites -- Ann Melrose, presenter
June 16th presentation at ALA 2002. (5.8 MB PowerPoint show)

From:
Library Fundraising on the Web - A Practical Guide for Libraries
http://www.lights.com/how-to/libraries.html
This excerpt quoted:
Making Your Site Better - Adding Daily News
Librarians are usually busy people and can't update their web site daily. 
A site with interesting content that changes daily helps to draw visitors back again and again. 
This is good for the library and good for fundraising.
Good news - it's easy, fast and free. Every library can add 
news headlines such as publishing news or latest book reviews headlines
from New York Times, Salon etc. to their site. 
This service is offered by Moreover and has no graphic banner ads.
Another way to offer news and generate some community interaction, 
is to have one or more staff create a library weblog.

*Find  other ideas for content additons on my 4libwebmasters.html page
 and links to more fundraising ideas for your library on the find$.html page

Using Technology for Outreach -- It's Not That Difficult -- David Lane, presenter
Presented on Nov. 27th, 2001 for the MELSA workshop,
"Basics of Networking and Outreach for Your Library." (3.5 MB PowerPoint show) 

Is Your Library a Kid Magnet?
Merchandising Tips to ATTRACT Kids & Teens to Your Space, 
Programs, and Collection -- Dana Bjerke and Jenna Miller, presenters
Tips on creating a positive energy field that will pull kids and teens to the library, including a variety of merchandising tips that will boost circulation, increase program attendance, and make library space more inviting. 
PowerPoint version (40M)

See other staff presentations on the Extranet
http://www.hennepin.lib.mn.us/extranet/index_frame.html

Urban Libraries Council
Impacts of the Internet on Public Library Use
Basic Fact Sheet

Trends to Monitor (part of a Library's Strategic plan for 2000-2001)

Public Libraries and the Internet 2000
PDF File (requires Adobe Acrobat reader to open)
http://www.nclis.gov/statsurv/2000plo.pdf

A user center approach to the Marketing of Libraries (1996)
http://alexia.lis.uiuc.edu/~lis405/instruction/user.htm

Use the resources, links, tips & advice
from:
Techsoup.org the Technology Place for nonprofits
Check out their many 
Web Building Resources, ideas, articles and links
Quoted from the site:
Having a web presence is no longer just for organizations with specifically technical missions. A web presence is fairly easy and inexpensive to obtain, and it can be an invaluable tool. TechSoup's new Web Building section will provide you with the tools and resources to build and host a website that will highlight your nonprofit organization's mission. 
Getting Your Website Noticed by Search Engines
also See their
Using the Internet Section
In a nonprofit organization, community is essential. The World Wide Web and the
Internet have provided a space in which we can network with those whom we might
otherwise never have the opportunity to meet. In this section, you will find articles 
and resources that can help you effectively use the Internet to further your nonprofit's mission. 
Read the answer to this online question to Techsoup:
The Question: 
What should I consider when writing an "acceptable use policy" for our newly activated Internet access?
Do you have an example of an acceptable use policy that we might be able to tailor to our needs? 
Plus  see techsoup's:
Nonprofit Technology Tools and Resources
and visit this site for more "Help"
Helping.org - Get your website out in front and noticed
Publicizing your online efforts

Related: Visit "Computers in Our Future"
Management and Operations Resources 
http://www.compfuture.org/toolkits/site-management/

Check out the
FREE Marketing Tips
Kick-start your
business with our
Free 5-day Internet 
marketing course
Sign up at: http://www.1shoppingcart.com/

Visit my pages to:
Find ideas and information about creating HTML/ Email Newsletters,
and Forming Online Groups and info about online subscription lists for library folks.

Download the FREE "print" Newsletter template from Gale Group
"Check It Out!" Newsletter
Keep library patrons abreast of newsworthy events with a newsletter! 
**NOTE** Check out the other FREE items Gale offers Libraries
for their Marketing needs

Read this online article: (general marketing info - not "library" focused)
TAKING EMAIL MARKETING TO THE NEXT LEVEL
By: Karen Fegarty
Karen Fegarty is with MailWorkZ. MailWorkZ has been instrumental in developing new email technology. 
Read other articles on Email Marketing on 
http://www.templatekit.com/
Such as
AOL Formatting Tips for HTML Email 
By: Thomas Granger

If you'd like to turn your project Email campaign over to the pros, check out the services of:
CoolerEmail---the easy way to BUILD, SEND and TRACK "cooler" emails 
(HTML emails with your banner, images and links) 
http://www.cooleremail.com/index.ice

Interesting readings from another important Marketing Info resource
DM Review
From the September 2002 issue of DM Review
Excerpt quoted from website article
The Intelligence in E-Mail: Are You Ready to Listen? 
By V.A. Shiva
The explosive use of e-mail is offering brave new opportunities for eliciting unique customer insight from the intelligent analysis of e-mail. The massive growth of e-mail is a result of its unique ability to bridge time and space in conversational communication for pennies. Phone or print mail cannot match e-mail's accessibility and ubiquity. To effectively leverage business intelligence (BI) for e-mail, it is important to gain a clear definition of e-mail and the unique role it plays as a medium of communication. 
Read complete article at www.dmreview.com/master.cfm?NavID=55&EdID=5677
and see:
Ask Dr. E-Mail: Building a Comprehensive and Real-Time View of Your Customer

August 2001 issue article - Excerpt quoted from
www.dmreview.com/master.cfm?NavID=55&EdID=3817
Getting to Know You ... Getting to Know All About You
The Internet has grown and matured to such an extent that most organizations are now compelled to include it in their strategic plans. You can't pick up marketing, sales or technology magazines without seeing at least one article on how to make the most of your Internet exposure to your customers. The Internet has become the most pervasive technology to accelerate your ability to gather information on your customers. What's more, your Web-savvy customers are some of the most demanding and capricious ones yet, causing marketers to reach for antacid on a daily basis.
Read complete article
www.dmreview.com/master.cfm?NavID=55&EdID=3817

Related: see LibrarySupportStaff.com's pages with resource links for
Live/Digital & Email Reference Services and Chat/Instant Messaging technologies

Also see this site :
E-NewsBuilder
From the developer:
Taking e-marketing To a New Level e-Marketing campaigns are a powerful tool – 
they build business, save money and deliver promotions quickly and effectively. 
eNews Builder takes e-communications to the next level by combining full-color, trackable,
HTML email campaigns with the power of a companion micro-site (i.e., landing page) 
that is automatically published on the Web with each new promotion.
This unique feature allows your company to pull in more prospects, to convert them faster 
and to increase revenue from existing, prospects, customers and channels – 
all without the need for internal IT support. 
AND SEE ~
HTML eMail Design
http://www.2100v.com/equote.htm
ALSO
MailChimp
http://www.mailchimp.com/
**Note: these are just 4 of the many online  services available for putting together
an Email campaign or create Email Newsletters that can Promote or 
Market the Library and Its Services and/or Communicate with your Library patrons.
(Remember - you can haggle over prices, don't settle for the first
 "quotes" you are told for services - settle, only when you are "satisfied"
that the cost and benefits equal or match your budget and expected returns on the investment)