"Marketing" Our Libraries - Resource Links 
What's New - Check out these sites and information  first

My own comments:
Remember - Marketing Your Library is a job and function that should include training and support
for ALL STAFF of your Library.  No one  should come into or phone, or visit online  - a Library and 
NOT expect to obtain Friendly help or service from any library employee they encounter. 
Marketing the VALUE of any LIBRARY is a responsibility that should NOT be fufilled by "employee job titles or job descriptions" - but  should be a Responsibilty of ALL who have a stake in the survival of the Library facilities and the services & collections it offers its Community of  users.

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First things First  - what's new - what's happening - 
sites you should check out first!

***2004 Book*** to have on your Staff's personal Marketing Reference Shelf
Library Marketing That Works!
by Suzanne Walters
 Paperback: 257 pages
 Publisher: Neal-Schuman Publishers; Bk&CD-Rom edition (April 2004)
 ISBN: 1555704735
Excerpt quoted from Amazon.com
Product Description:
Walters provides step-by-step guidance for each and every phase of a comprehensive marketing program:
determining the mission, conducting a SWOT analysis,
doing market research, holding focus groups, planning campaigns,
developing strategic marketing plans, and evaluating marketing efforts.
Part II explores new techniques librarians can use including relationship marketing,
marketing using listservs and Web sites,
developing and using a wide variety of contact databases,
and building relationships with stakeholders and donors.
The how-to guidance, success stories,
and an accompanying CD-ROM with all the forms and other
tools included in the book make this a complete marketing
action plan for libraries.  **Book is  available to Purchase online at Amazon.com

Suzanne Walters currently conducts Marketing Workshops for Libraries in Colorado
Excerpts quoted from BCR.org website
Library Marketing Basics
Description
This full day workshop will introduce the basic concepts of relationship marketing, which emphasizes the relationship between a library and its stakeholders as well as marketing and technology. We will examine partnerships, leveraging, customer service, donor marketing and voter marketing. We will touch on Web sites and database marketing in this session.
and
Developing and Enhancing Marketing Plans for Your Library
Description
This workshop builds on the concepts introduced in the class, "Library Marketing Basics," to demonstrate how to conduct a successful marketing campaign in your library. Participants will learn to identify customers in general and in specific terms through segmentation, identifying their decision making processes and applying market research. We will learn of the six Ps — Product, Place, Price and Promotion, Positioning and Politics. Finally, we will learn about the role of advertising, promotion and public relations. We will go step-by-step through the process to develop a marketing plan.

See further information and contact info for Suzanne at: http://www.bcr.org - (look under training)

Library Communication Strategies
Excerpt quoted from website Librarycomm.com
Looking for a workshop?
LCS will tailor workshops to fit the time, special needs and interests of all types of libraries. 
Exercises and/or role-play are part of all workshops.

Example:
Marketing As A Team Sport (3 hours)

Can everyone on your staff deliver the library's key message? This workshop focuses on what everyone on your staff needs to know about marketing, how it relates to good customer service and their role. Participants will learn basic marketing principles, how to promote good two-way communication between the library and its key audiences, how to develop and deliver an effective message, how to harness the power of word-of-mouth marketing and build the library's "sales force." Exercises aim to build staff's comfort level and skill in speaking for libraries and identify tools needed to support them.
http://www.librarycomm.com/workshops.html

**I am not affiliated with either Amazon.com or BCR.org or Library Communication Strategies  - information provided as informational only

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Stay Current - Subscribe to the print publication Marketing Library Services
http://www.infotoday.com/mls/default.shtml

Vol. 19 No. 3 — May/June 2005  online article
 Customer-Based Marketing | Place: the Fourth 'P' of Marketing
By Christie Koontz
http://www.infotoday.com/MLS/may05/Koontz.shtml

Vol. 19 No. 1 — Jan/Feb 2005 online article 
Customer-Based Marketing | Retail Interior Layout for Libraries
by Christie Koontz
http://www.infotoday.com/MLS/jan05/koontz.shtml

Marketing Treasures - newsletter for Librarians by Chris Olson & Associates
Marketing Ideas for Information professionals
http://www.chrisolson.com/marketingtreasures/
See also
Marketing Treasures Resources - web links
http://www.chrisolson.com/marketingtreasures/mtresources.html

Library Connect from Elsevier
Excerpt quoted from website:
"Elsevier's Library Connect program offers marketing resources ...
The Library Connect
http://www.elsevier.com/inca/publications/store/6/7/2/9/1/5  
initiative includes events and seminars, as well as a newsletter and practical
assistance pamphlets. The program offers information and advocacy, to
support librarians in this time of great change in the library 
environment.

Academic and Research Library Campaign
Excerpt quoted from website
As part of @ your library, the Campaign for America's Libraries, ACRL and ALA have partnered to create a new, national marketing effort to heighten awareness and support of academic and research libraries. Included here is information about the campaign; a toolkit that includes creative strategies, practical ideas, case studies and profiles, customizable press materials, resource lists, and more; additional marketing resources; and downloadable graphics
http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/marketingyour.htm

Online Marketing @ your Library Campaign Trainer Listing
Is your academic or research library interested in learning more about utilizing @your library, the Campaign for America’s Libraries? This web site provides a listing of trainers who are willing to work with your institution to prepare a marketing plan that meets your specific libraries’ needs. Trainers have completed an ACRL @ your library training course, and have self-nominated themselves.
http://www.ala.org/ala/acrl/acrlissues/marketingyourlib/trainerlist.htm

Visit WebJunction Marketing  Section
WebJunction is an online community where library staff meet to share ideas, solve problems, take online courses - and have fun.
Excerpt quoted from website
Marketing
Tips for conducting outreach campaigns, including writing press releases 
and public service announcements, that help to promote your library's activities.
http://webjunction.org/do/Navigation?category=393

OhioLINK Marketing Toolkit  (**some links may require login and passwords by OhioLINK members)
http://www.ohiolink.edu/ostaff/marketing/gallery/

University of Kentucky - Marketing Your Library
excerpt quoted from website
Marketing Your Library provides a clearinghouse of resources and ideas for sharing materials, skills and strategies to promote your library
http://www.uky.edu/Libraries/Marketing/Welcome.htm

New Jersey State Library - Marketing resources links for Librarians 
http://www.njlibraries.org/Resources/index.htm
Super Librarian campaign 

© 2003 New Jersey State Library | graphics permission and usage

North Suburban Library System
Excerpt quoted from website
Keeping It Simple: Marketing @ your library™ was an interactive series for all library personnel within NSLS led by Library Marketing Consultant Alexis H. Sarkisian.
Use the handouts from this series to help develop a marketing plan for your library. 
http://www.nsls.info/marketing/keepingsimple.html

How to Market @ your Library™ Creating Your Five-Year Campaign

3M’s live Webcast "How to Market @ your library™, Creating Your Five-Year Campaign," introduced library professionals around the world to the @ your library™ campaign, a five-year public awareness program by the American Library Association. 
http://cms.3m.com/cms/US/en/2-115/czlRFFW/view.jhtml

Microsoft WORD document
Putting Your Library on the Map – Marketing Tools for Outreach / In Reach
A Select Bibliography & Web Sites
Prepared by: Deborah Formosa &  Marjorie J. Fusco
http://www.dowling.edu/library/papers/marje/BibMarketcon.doc

Market Your Library - Gale's  FREE resources
Excerpt quoted from website
Help promote your library with these free resources. We've also provided guidelines to help you maximize your direct marketing budget and simple-to-use templates — just click and print.
Academic Libraries | Hospital Libraries | Law Libraries | Library Support Materials | Military Libraries
Public & School Libraries
http://www.galegroup.com/free_resources/marketing/

Find out What 's Going on in the Library Community at large -
Read current contents of Library and/or Education/Technology journals stay update with what's going on in Today's Library World
http://www.librarysupportstaff.com/libjourn.html

Find the online links to Library News sites and Library / Librarian Blogs
http://www.librarysupportstaff.com/libnews.html
http://www.librarysupportstaff.com/4blogs.html

Also check out New Briefs at InfoToday and all their online publications, links and info on Conferences, etc. News and Headlines
http://www.infotoday.com/
Related: 
What's being Observed or Celebrated - this month, this week - in the US and the World
http://www.libraysupportstaff.com/4observing.html

KEEPING IT SIMPLE: HAVING FUN MARKETING
@ YOUR LIBRARY!
PDF Document
http://www.nsls.info/marketing/session1.pdf

Create Your Own @ your library Ads
Excerpts quoted from ALA pages:
To help you get started with your own advertising campaign, 
we're making available downloadable graphical elements from the ACRL ads. 
The graphics are available as ZIP files in EPS and JPG format.
http://www.ala.org
Campaign for America’s Libraries
Calendar of Events
April
National Library Week - April 10-16, 2005
One Nation, Many Voices @ your library® - April 11
National Library Workers' Day - April 12
Put it in Writing @ your library® workshops - April 12

Related: see my page with what's being observed today, this month, in history
**Not necessarily - Library related
http://librarysupportstaff.com/4observing.html

How to Market @ your Library™ Creating Your Five-Year Campaign
Excerpt quoted from website:
3M’s live Webcast "How to Market @ your library™, Creating Your Five-Year Campaign," introduced library professionals around the world to the @ your library™ campaign, a five-year public awareness program by the American Library Association. 
http://cms.3m.com/cms/US/en/2-115/czlRFFW/view.jhtml
 

Visit WebJunction Marketing  Section
WebJunction is an online community where library staff meet 
to share ideas, solve problems, take online courses - and have fun.
Excerpt quoted from website
Marketing
Tips for conducting outreach campaigns, including writing press releases 
and public service announcements, that help to promote your library's activities.
http://webjunction.org/do/Navigation?category=393

 Customer-Based Marketing
The 3rd Annual IFLA/3M International Marketing Award: Best Practices
by Christie Koontz
Marketing Library Services  Vol. 18 No. 5 — Sep/Oct 2004
http://www.infotoday.com/mls/sep04/koontz.shtml

Excerpt quoted from ACLR website:
Best Practices in Marketing Academic and Research Libraries @your library® Award
Through funds provided by the ACRL Friends Fund Committee, an award will be made to the academic/research library that demonstrates a best practices marketing program through documentation that addresses the criteria for judging described below. The marketing program being submitted must have been in place for at least one year.
Award.
There will be one first place prize of $2,000 and one second place prize of $1,000. 
The awards will be presented at the ACRL National Conference in Minneapolis, April 7-10, 2005
http://www.ala.org/ala/acrl/acrlawards/bpaward.htm

The 2nd Annual IFLA/3M International Marketing Award Winners Named
by Christie Koontz
Marketing Library Sevices v. 17 (5) Sept/Oct 2003
article excerpt quote:
To recognize libraries around the world that develop and implement effective marketing programs, the Management & Marketing (M&M) Section of the International Federation of Library Associations and Institutions (IFLA) joined with 3M Library Systems last year to create the IFLA/3M International Marketing Award.
Read entire article:
http://www.infotoday.com/mls/sep03/koontz.shtml
or
http://www.infotoday.com/mls/ifla.shtml

Read what this Library "WINNER" did right!
Library of the Year: Las Vegas–Clark County Library District, Las Vegas, Nevada 
by John N. Berry III -- 6/15/2003
Features > Library of the Year 2003
Library Journal Online
http://tinyurl.com/hmmk

See the latest Marketing effort of the Alberta (Canadian) Library Association:
Hot Picks @ Your Library
a 2004 Calendar
Excerpt quoted from website:
Hot Picks @ your library Calendar illustrates with humour the versatile interests
of women and men from Alberta’s library community. 
How about a belly dancer, a biker, a sculptor, a climber…
along with some readers and some darn good reads? 
Find out more at:
http://www.laa.ab.ca/
 

**Please note** One of my favorite online learning sites:

Virtual University  now has some General " Marketing" courses available - 
See if there are any available in the upcoming semesters.
Visit the VU website for current offerings.

Quoted from VU website:
 Emerging Role of E-Commerce
"The course is designed to provide both a general understanding of Electronic Commerce for entrepreneurs and a foundation for students who wish to develop competencies in the burgeoning field of Electronic Commerce"

Basic Principles of Sales and Marketing
"Weekly lesson topics will include Introduction to Sales & Marketing Concepts, Understanding Buying Behaviors, Promotion: The Key to Success, Market Research, and Market Segmentation."

 How to Develop A Marketing Plan
"For newcomers to the field of marketing, this course will serve as a practical guide to the basics of developing a plan. It will reveal what you must know to develop a strategy, focus on key elements, analyze and research the market, understand the Profit and Loss statement, forecast trends, and how to market a product or service successfully."

These are "General" Marketing classes - NOT Library oriented. 
But you can learn valuable skills and information for your own marketing campaigns.
Virtual U - has a registration fee of only $20 per semester & you are able to sign up for 3 classes.
All  are conducted online. Courses are usually 5-6 weeks in duration.
Find out all you need to know  & see the full current calendar of courses available
at: http://vu.org
*note "popular" courses are usually repeated - sign up for email newsletter. 

Links to General "MARKETING" Ideas & resources on the Internet - not Library specific

Related: More Online Learning:
Excerpt quoted from website
Measuring Library Service Quality 
This course is offered three times in 2005:
    * February 7-March 18, 2005
    * April 25-June 3
    * October 11-November 18, 2005
http://www.arl.org/training/quality.html
Course Description
This course covers the background and theory of measuring service quality, methods to assess and improve service, and the impact of measuring service quality on overall library value to constituencies. A case-study approach to problem solving provides the content and context for developing and understanding measurement techniques.
This Online Lyceum course incorporates elements of both synchronous (real-time) and asynchronous interaction with course facilitators and a global peer network of up to 30 learners via a course bulletin board, chat rooms, and regular e-mail. 
Please note: All online workshops are capped at 30 participants.
Cost
$500 ARL members/LibQUAL+™ participants
$575 for nonmembers
Find out more

LibQUAL
Excerpt quoted from website
LibQUAL+TM: Defining and Promoting Library Service Quality
What Is LibQUAL+TM?
LibQUAL+(TM) is a suite of services that libraries use to solicit, track, understand, and act upon users' opinions of service quality. These services are offered to the library community by the Association of Research Libraries (ARL). The program's centerpiece is a rigorously tested Web-based survey bundled with training that helps libraries assess and improve library services, change organizational culture, and market the library. 
http://www.libqual.org/About/Information/index.cfm

Marketing the Library
Excerpt quoted from website:
Web-based training for public libraries. 
Six self-paced library marketing training modules. 
Links to marketing resources, examples, quizzes and exercises.
Ohio Library Council
http://www.olc.org/marketing/

See my other Free or Inexpensive Online Learning Links, and Staff Training Links

Marketing Your Library
Excerpt quoted from University of Kentucky website:
Don't reinvent the wheel!
Creating your own marketing materials can be very time consuming.
Now here is one site for sharing ideas, examples, resources and skills.
Marketing Your Library provides a clearinghouse of resources and ideas for sharing materials, 
skills and strategies to promote your library.
It is intended to grow as more ideas and resources are added. 
http://www.uky.edu/Libraries/Marketing/Welcome.htm

Read these online articles:
Electronic Journal of Academic and Special Librarianship
v.5 no.2-3 (Fall 2004)
The Importance of Marketing and Total Quality Management in Libraries 
http://southernlibrarianship.icaap.org/content/v05n02/kumbar_r01.htm

University of Illinois
Library and Information Services Marketing
September 2003 - Compiled and annotated by Marianne Steadley with assistance from Chuck Gray
In This Issue: Marketing: The Power of Ten
http://www.lis.uiuc.edu/clips/2003_09.html
Examples
TEN Reasons for Marketing Library and Information Services
http://www.lis.uiuc.edu/clips/2003_09.html#02
TEN Marketing Ideas and Tips from Academic, School, and Public Libraries
http://www.lis.uiuc.edu/clips/2003_09.html#05

Valuing Library Services by Roslyn Donald
http://www.insitepro.com/donald2.htm

Visit this site
A Librarian At Every Table Librarians & Community Initiatives
Excerpt quoted from website:
There are many demands on librarians today to integrate new technologies in service of a digital future.
Sometimes we feel that these demands pull us from the traditional values that inform our daily work.
This website is a resource to demonstrate the value of librarianship in the community building movement. 

Benchmarking our Services and Measuring their Value is an obvious tool we
need to "Market Effectively"
Currently the Powerpoint presentations from a recent SLA Conference/Institute
"Library Assessment and Benchmarking Institute (LAB 2002)"
are available online
Learn Practical Strategies for Measuring and Communicating Value

See also this United Kingdom website
The Audit Commission - Building Better Library Services
Learning from Audit, Inspection and Research Dated: 17 May 2002 

Another UK site offers : Library Service - Best Value Plan
**Note: this is a 48page PDF File**
http://www.westsussex.gov.uk/Li/about/images/bvplan.pdf
Check out the 2002 Library Marketing/PR Awards Information Site:
http://www.ssdesign.com/librarypr/awards.html

Library Connect from Elsevier
Excerpt quoted from website:
"Elsevier's Library Connect program offers marketing resources ...
The Library Connect
http://www.elsevier.com/inca/publications/store/6/7/2/9/1/5  
initiative includes events and seminars, as well as a newsletter and practical
assistance pamphlets. The program offers information and advocacy, to
support librarians in this time of great change in the library 
environment.
The quarterly newsletter, as well as the pamphlets, features articles 
by and about librarians around the world. The publications are available in 
print, and in PDF and HTML at  http://www.elsevier.com/librarians
To subscribe to the newsletter in print, send a note including your complete mailing address to
libraryconnect@elsevier.com.
The pamphlets address ways to promote digital resources, how to design
library websites to maximize usability, and diverse topics related to library marketing. 
The newsletter issues feature success stories including librarians' marketing tips and tricks."

You can read the Newsletter online (pdf files) or subscribe for free to the print version.
The issues include marketing ideas for all libraries.
http://www.elsevier.com/inca/publications/store/6/7/2/9/1/5/

I also have a page with resources on what's happening - re:
National Holidays & Observances
What the Health awareness "theme" of the month or week is, etc.
Check out the links on the 4observing.html page.
Highlight events, promote holidays, observances, etc. within your marketing campaigns.
See too the News & Commentary for Today's Libraries
on my Library News Links page 

Whose Job is it Anyway?
The Whys and Hows of Public Relations in Libraries
Bibliography
http://www.ilfonline.org/Units/Associations/IALA/whosjob.html

KnowThis.com  Marketing Virtual Library
Offering an objective and unbiased resource for marketing basics, market research,
 internet marketing, marketing plans, advertising and much more.

All About Marketing
Resources
Assembled by Carter McNamara, MBA, PhD | 
Applies to nonprofits and for-profits unless noted
http://www.managementhelp.org/mrktng/mrktng.htm

See also: The Marketing Resources of
The Internet Monitor General Marketing resources
for those who use the Internet
to market their services and goods.
Excerpt Quoted from website
What is The Internet Monitor?
We're a group of independent consultants to the publishing industry. 

Web Marketing Info Center
You'll find links to thousands of on-line articles about effective Web marketing 
and to on-line resources for business.
http://www.wilsonweb.com/webmarket/

Another site to consider for general information about marketing
but specific to using the Internet for such purposes, visit:
ClickZ.com for Internet "Marketing" resources & articles.

Article online - (NOT Library related but useful ideas, concepts offered)
13 Fatal Marketing Mistakes
http://www.powerhomebiz.com/vol33/fatal.htm

Marketing the Worth of Your Library.
Rivkah K. Sass
Library Journal | June 15, 2002
Excerpt quoted from online article:
Despite all our real-time reference, web sites that rock, and exemplary programs, libraries are still missing the hook that will change our public's perception of what we have to offer. It isn't enough simply to tell potential patrons what is available at their library. What was the last Madison Avenue ad campaign you saw that just told what the product offered? 

That hook is selling the value of the library in real bottom-line terms. 

Article with good ideas on "Adapting to the Changing Expectations of Our Users"
NET EFFECTS
How Librarians Can Manage the Unintended Consequences of the Internet
By Marylaine Block
Searcher Vol. 11 No. 9 — October 2003

Marketing Library Services
May/June 2002
Practical Tips to Help You Prove Your Value
by Amelia Kassel

The September 2001 issue of American Libraries has some interesting
articles on both Marketing and PR
Read:
The Secret of Library Marketing : "Make Yourself Indispensable"
by Marylaine Block  V. 32 (8) pgs. 48-50  2001
**Note**:
Marylaine in her article, also gives ideas on "How to Become a GO-TO Source" for 
your Community and/or your Organization.

Personal comment: Many of the things that Marylaine mentions in her article - are the things that
I echo on this page and on the resources for Library Webmasters page..That is:
Get to know and understand YOUR Community!

Listen to not only them - but also to your "Staff"-
That includes "support staff". Each person who has a stake in the ability of their
Library to "thrive"
and become "indispensable" - Should be involved in the process of marketing.
If more Library administrations and Librarians - took advantage of the skills, ideas and
enthusiasm of their support staffs, their volunteers, and their "Friends of the Library" - 
the daunting task of "marketing" in the 21st Century - would be much easier.

Publication of interest:
Empowering Your Library
A Guide to Improving Service, Productivity, and Participation
Connie Christopher
 ISBN: 0-8389-0858-6
© 2003
Quoted from publisher:
To be competitive with other information providers, libraries and their staff have to offer customers premier access to information, technology and entertainment—without bureaucratic red tape. This means every employee is responsible for ensuring that customers have a good experience with the library. Empowering library employees to address customers' needs sounds ideal—but how is it put into practice?

By working from the premise that every employee and volunteer has a stake in the library's future, library leaders can harness this power for the library's long-term benefit. As library directors and deputy directors, unit managers, supervisors, trainers and human resource experts, you can transform your library using these clear and comprehensive guidelines.

    * Learn how and why to empower the library, its teams and individual employees
    * Overcome resistance to change and other obstacles
    * Encourage risk-taking, creativity and innovation
    * Access proven tools to motivate, communicate and envision a new future
    * Build library leaders throughout the organization

Whether working to empower individuals, teams or the whole library, these guidelines make possible effective management of scarce resources—time, people, and money. They also help enhance your team's morale, innovation, continuous improvement, and customer service—the building blocks for funding libraries' vital and ongoing role in their communities.
Order from ALA online store or Barnes & Noble online

ARTICLES to read:

 Customer-Based Marketing / Retail Interior Layout for Libraries
by Christie Koontz
Marketing Library Services Vol. 19 No. 1 — Jan/Feb 2005
http://www.infotoday.com/mls/jan05/koontz.shtml

Read this article from "Bottomline Secrets"
The Power of Teamwork -- Practical Strategies for Success

*Not from a Journal* Online content
Pre-Marketing:
Analysis of Information Needs
By Tracey Booth
http://www.libsci.sc.edu/bob/class/clis724/SpecialLibrariesHandbook/booth.htm

Public Relations, Marketing, Advocacy 
Marketing Plan Worksheet
http://www.sla.org/chapter/cwcn/wwest/v1n3/cavilb13.htm

Found on Find Articles.com -
Libraries Need Relationship Marketing
Information Outlook, March, 2000
Author: Larry X. Besant

Online
Jan, 2001
Library Marketing Eight Ways to Get Unconventionally Creative.
(client development)(Industry Overview)

• Customer-Based Marketing • 
Stores and Libraries: Both Serve Customers! 
by Christie Koontz
Marketing Library Services
Volume 16, No. 1 • Jan/Feb 2002

Marketing Your Library In Today's Information World 
by Christine Abdalla Graham, Information Professional Consultant

• How-To • 
How to Write a Marketing Plan 
by Amelia Kassel
Marketing Library Services / Volume 13 No. 5 • June 1999
http://www.infotoday.com/mls/jun99/how-to.htm

Writing a Successful Long-Range Plan for a Public Library 
by Andrea D. Lewis  / Marketing Library Services
Volume 14, No. 5 * July/August 2000
http://www.infotoday.com/mls/jul00/lewis.htm

**Related see my resources for Strategic Planning

MARKETING AND PUBLIC RELATIONS
STRATEGIC MARKETING PLAN* c. 1997 -  (Library School Course material)
http://alexia.lis.uiuc.edu/~lis405/marketing/405p3.htm

Marketing the Library 
http://star61451.tripod.com/marketingthelibrary/index.html
 Public Relations/Marketing 
Also links to:
Publicity | Volunteers | Library Displays | Outreach | Programming | Booktalks
| Expecting the Unexpected | Bibliography
http://star61451.tripod.com/marketingthelibrary/id10.html

THE RELEVANCE OF MARKETING FOR LIBRARIES
IN THE NOT-FOR-PROFIT SECTOR: A REVIEW
Roger Hawcroft / c.1999 -  [NOTE! this is a PDF file]
http://www.geocities.com/Athens/1260/Marketing_review.pdf

Librarians' Tool kit - State Library of Ohio
Marketing - Letting the community know what you do
OhioLINK
http://www.ohiolink.edu/ostaff/marketing/gallery/

http://winslo.state.oh.us/services/LPD/tk_market.html

Marketing - what is it all about? 
A. Smith
Discusses the various interpretations of marketing and the imprecise nature
of marketing in the information profession. 
Considers the question of the value of information in the eyes of the seller and the buyer.
Aslib Information V. 21 (9) Sep 1993  pg. 334+ 
ISSN- 0305-0033 

Academic and Research Library toolkit *This is a PDF file* 
The Campaign for America's Libraries @ your library Toolkit for Academic and
Research Libraries Messages, ideas, and strategies for promoting the value
of our libraries and librarians in the 21st century.
http://tinyurl.com/dl06 

Marketing  the "Information Professional" in
Today's Knowledge Management World
Online article from Searcher V. 10 (7) July/Aug 2002
Building a Brand: Got Librarian? 
by Cynthia L. Shamel 
http://www.infotoday.com/searcher/jul02/shamel.htm
**Related read:
Practical Tips to Help You Prove Your Value 
by Amelia Kassel
Marketing Library Services V. 16 (4) May/June 2002
http://www.infotoday.com/mls/may02/kassel.htm
Related article on FreePint by  Amelia Kassel
Re: Remuneration for Information Professionals  (Date:     08-05-02 )
and
Marketing Resources: Marketing Librarians and Their Services
http://www.clmc.org/ResourcesFiles/marketing-l.htm

From the University of Kentucky Libraries
Marketing Your Library
Excerpt quoted from website:
Marketing Your Library provides a clearinghouse resource page for the sharing of library materials,
personal skills and strategies for marketing and for publicity ideas from yourself,
from conferences and workshops, or from other libraries. 
http://www.uky.edu/Libraries/Marketing/

Marketing Ideas for Libraries
www.owls.lib.wi.us/info/desks/bc/imarket/default.htm

United Kingdom website - resources
Marketing: Sources for marketing information and library services
http://dis.shef.ac.uk/sheila/marketing/sources.htm

The Ohio Library Council - Web-based Training  for Public Libraries
Marketing the Library
Web training for public library staff
http://www.olc.org/marketing/

New Listerv 
note excerpt quoted from website
Strategic marketing @ your library™: 
New ACRL discussion list focuses on marketing of academic and research libraries.
 The Association of College and Research Libraries (ACRL) announces a 
new electronic discussion list – ACADEMICPR – 
to assist academic and research librarians in sharing ideas and best practices in marketing and public relations. 
Read complete online story:
https://cs.ala.org/@yourlibrary/article.cfm?ID=87

Take a look at this innovative program:
LibQUAL+
Excerpts quoted from website:
LibQUAL+(TM) is a research and development project undertaken by ARL
in collaboration with Texas A&M University as one of the ARL New Measures Initiatives. 
The project is defining and measuring library service quality across
institutions and creating useful quality assessment tools for libraries.
http://www.libqual.org/
The ARL New Measures Initiative projects are emerging from the ARL Statistics and Measurement Program.
They seek to develop innovative ways for libraries to describe their contributions to their institutions. 
LibQUAL+(TM) has financial support from the U.S. Department of Education's Fund
for the Improvement of Postsecondary Education (FIPSE) through September 2003.
http://www.libqual.org/
See latest events & training opportunities
www.libqual.org/Events/index.cfm

Read online
ARL Bimonthly Report 223
August 2002
Service Quality Evaluation Academy Is a Success

See
Library Trends: A special issue on Measuring Service Quality 
Vol. 49, no. 4 (Spring 2001).

Perspectives on user satisfaction surveys (online Slide program)
www.arl.org/libqual/events/oct2000msq/slides/cullen/

**Related: see my page with "survey" resources for your library or website**. 

Read this online article:
"Electronic Statistics: Counting Crows" 
Excerpt quoted from article
www.pla.org/publications/technotes/technotes_electronicstats.html

What are electronic statistics for?
Concern for counting electronic crows indeed grew out of the increase in electronic resources. However, it was the study and effort that went in to defining and measuring other public library statistics that laid the groundwork for these questions. Jay Burton, Head, Library Programs and Development, State Library of Ohio, in Measuring Library Services: The Ohio Project focuses on the Project’s concern with two major weaknesses in public library statistics in general: inconsistency in reporting, and failure to address electronic access. Burton outlines the questions: what should librarians measure? How can it be done efficiently? And what do we do with the information once we have it? 
Burton also succinctly describes why it is important that we take such measurements.
The reasons include: 

• demonstrating good use of public funds  
• assisting in planning for goals, objectives, and future technology  
• feedback on the efficacy of specific library services  
• providing the public with a clear understanding of what libraries do for the community. 

Related article online - this is NOT "Library" specific, is is directed to "NonProfits"
but information contained can be useful and utilized in your marketing efforts in general
New Approaches to Evaluating Community Initiatives 
Volume 1 
Concepts, Methods, and Contexts
www.aspenroundtable.org/vol1/index.htm

Benchmarking our Services and Measuring their Value is an obvious tool we
need to "Market Effectively"
Currently the Powerpoint presentations from a recent SLA Conference/Institute
"Library Assessment and Benchmarking Institute (LAB 2002)"
are available online
Learn Practical Strategies for Measuring and Communicating Value

A supermarket chain (Wegmans) in my area of the country, WNY,  was named one of the top 10 
of the "100 Best Companies to Work for" of the year 2002 and The # 1 Company in 2004!
A quote from the company chairman:
"We've always believed that the path to great customer service begins with  treating
your own employees right"..."If our people feel valued & supported, they will give their
best to our customers"

"Every action we take should be made with our customers in mind." Wegmans Philosophy

My notes:
While a Supermarket may offer their community a different set of services and products, 
than a Library - Any company that continually succeeds in employing and keeping
employees happy - translates into a first rate Community Customer Service oriented
"Asset" - an asset that proves its "value", every day.
If you Value your staff, they will reward: The  Administraion, Their Library and its Users.

Please remember my quote:  "A Library's Best Resource is its "STAFF" "
(*All of its staff :-) )

*The main article of  the Jan/Feb 2003 issue of Marketing Library Services:
Cover Story 
For the Best Library Marketing, Get Your Whole Staff on Board 

Remember - Marketing your Library is a job and function that should include training and support
for ALL STAFF of your Library. No one  should come into  a Library and not expect to obtain friendly help or service
from any library employee they encounter. Marketing the VALUE of any LIBRARY is a responsibility that should not
be fufilled by "employee job titles or job descriptions" - but  should be a Responsibilty of ALL who have a stake in the survival of the Library facilities and the  services & collections it offers its Community of  users.

FREE TIPS online at the About.SmallBusiness.com
Phone Answering Tips To Win Business
Business Management Tip |  From Susan Ward, Your Guide to Small Business: Canada.
How You Answer The Phone Says A Great Deal About Your Business
http://sbinfocanada.about.com/cs/management/qt/telephonetips.htm
See also
8 Rules For Good Customer Service
http://sbinfocanada.about.com/od/customerservice/a/custservrules.htm
Marketing
From business cards and business networking through marketing plans, marketing research and Internet marketing, you're sure to find marketing strategies you can use in this collection of business marketing articles.
http://sbinfocanada.about.com/od/marketing/
 

Excerpt quoted from Library Journal article
# Know your market Our communities are changing. It's not just 
understanding standard census data on ethnicity, incomes, and homes with children.
It's about changing consumer values, and libraries are a consumer service at their core. 
Unfortunately, our neighborhoods and kids are evolving more quickly than we are. 
Society is more diverse on almost any measure, whether it is language, 
values, lifestyles, information skills, and more.
We must become familiar with the huge new range of market and 
business analysis tools, including GIS Mapping tools and
OLAP (On-Line Analytical Processing). OLAP is a software tool 
that allows managers to gain insight into data 
(like all library use statistics, from internal measures to the OPAC to web use)
in real time and through multiple points of view. 
Then we must derive insights, like trend analysis, from this information mining and act on it.
Read entire article

Online
Library Marketing Eight Ways to Get Unconventionally Creative.(client
development)(Industry Overview) 
Author/s: Kristine D. Dworkin
ONLINE  Issue: Jan, 2001
http://www.findarticles.com/cf_0/m1388/1_25/68656982/print.jhtml
or
http://www.findarticles.com/cf_0/m1388/1_25/68656982/p1/article.jhtml

Free Pint (no. 99) article:
"Marketing Library and Information Services"
By Sheila Webber
www.freepint.com/issues/011101.htm#feature

Marketing Your Library 
Download the:
Marketing Tips Booklet (PDF - file) 
http://ip.lexis-nexis.com/marketing/default.htm

How to Market @ your Library™ Creating Your Five-Year Campaign
http://www.3m.com/market/security/library/whatsnew/webcast.jhtml
3M’s live Webcast "How to Market @ your library™, Creating Your Five-Year Campaign," introduced library professionals around the world to the @ your library™ campaign, a five-year public awareness program by the American Library Association. 

Getting the Word Out: Marketing Your Library's Information Services
FEDLINK Technical Notes
Volume 15 , Number 1
January 1997
lcweb.loc.gov/flicc/tn/97/01/tn9701.html
**Note: above link found from Federal Library Forum web resources**

Computers in Libraries
v. 21 no. 7 July/Aug 2001
Prescription for Successful Marketing
Details marketing efforts for a Hospital Medical Library

Marketing Your School Library Media Program
http://nths.newtrier.k12.il.us/district203/baule/AASL/MarketingSLMP_files/frame.htm
**See also my resources specifically for School Library Media Specialists

From Factiva:
Marketing the Information Center
www.factiva.com/infopro/resource3.asp?node=right1

"The McDonaldization of Academic Libraries",
College and Research Libraries, Vol. 61, No. 3, May 2000; pp.248-261

Maine Library Association Public Library Standards / Chapter 7
Chapter VII -- Marketing / Community Relations

Marketing Your Library
University of Kentucky Libraries
Excerpt quoted from website
Marketing Your Library provides a clearinghouse
resource page for the sharing of library materials,
personal skills and strategies for marketing and for
publicity ideas from yourself, from conferences and
workshops, or from other libraries.
http://www.uky.edu/Libraries/Marketing/

Events / Ideas
From programs and workshops to celebrations
http://www.uky.edu/Libraries/Marketing/events_ideas.htm

Southern Ontario Library Service
MARKETING AND PUBLIC RELATIONS RESOURCES
http://www.library.on.ca/Profinfo/MarketPR.html 

MSWord Document
MARKETING - MAKING A CASE FOR YOUR LIBRARY BIBLIOGRAPHY.
Barbara Weiner – WHSLA Workshop.
www.whsla.mcw.edu/marketingbib.doc 

Marketing for Libraries: Theory and Practice 
http://www.lib.usm.edu/~mla/publications/ml/winter00/marketing.html

Journal: MLS (some online Fulltext articles)
Marketing Library Services 
A "How-To" Marketing Tool Written Specifically for Librarians
http://www.infotoday.com/mls/mls.htm

From Lexis-Nexis
Marketing Tips for Information Professionals
**Note this is a pdf file - you will need Adobe Acrobat Reader to open**
ip.lexis-nexis.com/reference/MarketingTipColor.pdf

Article Citations
Marketing the Library/Information Service: Readings (by Laura Zick)
www.dochzi.com/bibs/market.html

 Advocacy: How does it differ from public relations and marketing?” Feliciter, v. 47(2), 2001: 90-93. 
Cavill, Patricia M. 

Computers in Libraries - September 1998 issue
Publicizing the High-Tech Libraries of the 1990s
Several articles online full text.
Example:
Your Attention, Please! Marketing Today's Libraries
We've got to tell everyone that we are going digital!
by Beth Carpenter 

Future driven library marketing
http://xaosearch.com/272664/Future-Driven_Library_Marketing.html

Library Journal
Marketing the Worth of Your Library 
By Rivkah K. Sass -- 6/15/2002 
For the cost of a latte a week, your library brings you the world

More resource links
 Metrowest Massachusetts Regional Library System 
Marketing the Library | A Collection of Sites with Useful Information
http://www.mmrls.org/marketing.html

Christine Olson:
Test Your Library's Marketing IQ
Excerpt quoted from website:
Medical Reference Services Quarterly
Fall 1993 pp. 75-83
Image is everything in today's world of intense visual communications. 
This article leads the reader through a series of questions aimed at identifying weaknesses
in a library's current visibility program and makes suggestions for improvement.
PDF File *9 pages
http://www.chrisolson.com/coa/coacontent/OlsonLibraryIQ93ArticlePOST.pdf

"Overworked? Understaffed? Don't Stop Marketing!"
Information Outlook
March 1997. pp. 20-23
http://www.chrisolson.com/coa/coacontent/OlsonDontStopMark97ArtPOST.pdf

Find links to other Marketing and/or useful informational articles
That You & Your Library Staff can use
http://www.chrisolson.com/coa/coapubs.html

Excellent links to articles etc:
Marketing: Sources for marketing information and library services
http://dis.shef.ac.uk/sheila/marketing/sources.htm
Features this online article:
Costing and pricing information services
The article was published in: 
Fee for service 2 (1) Winter 1995  pgs. 1-7
http://dis.shef.ac.uk/sheila/marketing/pricing.htm

Marketing Treasures
http://www.chrisolson.com/marketingtreasures/
Since 1987 Marketing Treasures has offered tips, 
ideas and insights to librarians and 
others on how to promote and apply marketing tools to their 
information services and products. 
Marketing Treasures articles span the full range of 
marketing and promotion issues faced by all types 
of librarians around the globe. 

Web Junction
Excerpt quoted from website
Marketing
Tips for conducting outreach campaigns, including writing press releases 
and public service announcements, that help to promote your library's activities.
http://www.webjunction.org/

Boise State University - Albertsons Library
have taken the opportunity to share on the web:
MARKETING THE LIBRARY
Brainstorming Update
May 13, 2003
http://library.boisestate.edu/CollDev/marketing_the_library.htm

 Article
Small public libraries can serve big
http://www.ericit.org/digests/EDO-IR-2001-08.shtml

Marketing Information Products for your Library/Organization
From Nickels and Dimes to Dollars
PDF file
http://www.wpi.edu/Academics/Library/InFire/Conferences/1999/kelly.pdf

Quoted from the Kansas Public Library Trustee Handbook
MARKETING THE LIBRARY
An excellent public library is not possible unless effective services are supplemented by an 
ongoing and well planned program to market those services to the entire community.
All too often, marketing is the weakest part of the library's program and 
only regular library users are aware of the range of services that the library offers.
The library suffers from inadequate support and the community suffers because
needs that could be met by the public library are either not met or are met at a higher cost to the consumer.
Read complete article section:
http://tinyurl.com/hmqc

Related see: Encyclopedia of Kansas Public Librarianship / Planning & Marketing

Marketing: Sources for marketing information and library services
http://dis.shef.ac.uk/sheila/marketing/sources.htm

Fact Sheet: LIBRARY SERVICE FOR THE FUTURE
PDF file
http://www.mlin.lib.ma.us/mblc/ldev/lsta/04fs_futures.pdf

Articles - Not Online!
 Library cpr: savvy marketing can save your library.
Fleming, Helen Ruth
Library Journal 1993 118 (15)32-35

 Services to remote users: marketing the library's role
Wolpert, Ann
Library trends 1998 47 (1)21-41
http://dois.mimas.ac.uk/DoIS/data/jullibjou.html

Whose Job is it Anyway?
The Whys and Hows of Public Relations in Libraries
Bibliography
http://www.ilfonline.org/Units/Associations/IAL